Company Introduction

Hiip was founded in 2016 and says it has worked with more than 500 brands and 6,000 influencers. Thailand is its first overseas market.

Operational Model

Hiip uses social data and algorithms to find the right influencers for brands and advertisers. They can find a variety of spokespersons, even small influencers can have the long tail effect of big celebrities.

Brands only need to make a brief introduction of the activity on Hiip, and the platform will analyze and recommend suitable spokespersons. The spokespersons will make suggestions and quotes, and the two parties will negotiate and reach an agreement. Every time an agreement is reached, Hiip will charge a certain fee from both parties.

Development History

Vietnamese KOL marketing company Hiip has acquired BP Network , Indonesia's largest female KOL platform . After the acquisition, BP Network will change its brand name to Hiip Indonesia . At the same time, Hiip has also become the leading KOL platform in Southeast Asia, with more than 10,000 influencers.

Financing

In October 2016 , Vietnam's social network marketing platform Hiip announced that it had received a Pre-seed round of financing. Investors in this round included Singapore's early-stage investment fund Expara IDM Ventures and individual investors Asia Counsel Managing Partner Christian Schaefer and Grey Global Group's Asia Pacific and Latin America CEO Eric Rosenkranz .

In March 2019 , Hiip completed its Series A financing in the amount of several million US dollars , and the investors were not disclosed.

References