My thoughts on off-site promotion

Many friends who have just started to do Amazon sales may not know how to do Amazon off-site promotion. The so-called Amazon off-site promotion is to do deals outside the site, that is, to participate in other shopping guide promotion websites other than Amazon to carry out promotions. Because sometimes some products may not sell very well on the Amazon platform, but if they are sold outside the site, it will have a bad effect.

1. The most common mode is to find a service provider who specializes in off-site promotion to help you post off-site

Advantages: The effect of increasing the volume outside the FB station is more obvious and the effect is the fastest.
Disadvantages: It is easy to do business at a loss, the discounts need to be relatively large, and profits must be exchanged for orders.

2. Contact the deal site (beginner version: pure deal, big discount), PR media deal module (advanced version: content deal discount does not need to be big), this is suitable for the momentum of the products that have been made, the disadvantage is that the price is expensive (different products are made according to different types of deal sites)

Deal Website & Blog

Deal sites are websites that mainly post discount information. Every site has such a deal site. The following are the most common deal sites on each site as examples:

US: Dealnews Canada: RedflagDeals UK: Hotukdeals

France: Deallabs Germany: Mein-Dealz Spain: Chollometro

Italy: Bestdiscounts Japan: Webprice Australia: Ozbargains

The information updated daily by these deal sites are all discount information from domestic sites. The profit of this type of website comes from two sources: 1. Amazon affiliate commission 2. Posting fees provided by sellers.

In the deal site, depending on your own standards, you can post it by paying money, and by paying money and strict screening.

Take the United States as an example. Dealnews basically allows you to post on it for a fee. Although it is now stricter than before, the probability of posting on it is generally higher. Techbargains, on the other hand, requires strict screening of posts before posting on it. For new products, there is no chance of being selected by websites like Techbargains, so choosing a DN with lower standards is also a suitable choice.

3. Contact the influencer yourself.

This is the same as the domestic influencers selling products. We look for influencers on different platforms according to the attributes of our products. For example, YouTube is suitable for high-priced technology products, Instagram is suitable for fashion and scenario-based products, Tiktok is suitable for some new and unique products, and there are also Pinterest, Twitter, Reddit and other channels. You can try to develop them. For novices, this method is more recommended. In the early stage, you should send more development letters. Of course, this method is used on the premise that the product is good and the listing is optimized well enough to supplement the orders.

4. Email Bulk Sending

As far as I know, many companies send out 1,000 development emails a day, but only receive more than 50 replies. The response rate is extremely low and it is very time-consuming. This can only be used as an off-site supplement. It is not recommended to spend a lot of time on it.