After reading this, do you still dare to adopt the guidance of Amazon’s advertising manager?

Today, the Amazon platform has entered the era of white hat operations, and most sellers focus on advertising and off-site traffic promotion.

Whether new or old sellers, they all encounter the following common problems when creating and placing advertisements:

1. The foundation of advertising is not solid, and you are at a loss when faced with endless types of advertisements!

2. The understanding of advertising is very limited, and advertising performance and data have reached a bottleneck and are difficult to improve!

3. I have made up my mind to learn advertising systematically, but I don’t know where to start? What books do you recommend?

If you have these problems, I believe you must be hoping that an advertising expert can assist you to deeply interpret your store advertising indicators and advertising reports, and lead you out of the quagmire and leap to the next level.

By analyzing Amazon's second quarter financial report in 2022, we can see that AWS and Amazon Advertising, as the two biggest profit sources, continued to perform well as expected;

Against the backdrop of layoffs in distribution and warehousing sectors, AWS and Amazon's advertising department are the only two departments that are still continuing to expand and recruit people. As the saying goes, only departments that can make money are worthy of resources!

With the change of Amazon’s CEO, Amazon’s profit-seeking nature that prioritizes profits is becoming more and more obvious, with more and more advertising space and less and less natural space!

Amazon has added a variety of new advertising types, fearing that people would not know how to use them, so it has launched various advertising training courses; in order to promote advertising and get sellers to use more advertising, the advertising department has never stopped recruiting.

Maomao believes that everyone has received many calls for advertising guidance from official advertising managers, but with so many new advertising types, many sellers will be overwhelmed. So Amazon promptly launched the Amazon Advertising Expert 1-on-1 optimization service!

In this context, how credible is the role of Amazon's official tailor-made advertising optimization program? Will the meaning of advertising be expanded in order to get you to use it?

Let’s see what other sellers say about whether to adopt the guidance of Amazon’s official advertising manager.

anonymous:

The advertising manager usually first introduces the advertising data of your store, the proportion of various forms of advertising, and then introduces the significance of various forms of advertising. Recommend you to try the ads you have never used before, and you may be able to get a big order and become BSR1 after using them . Of course, one thing I forgot to mention is that it may also explode Acos.
The significance of advertising is unquestionable. As white hat sellers, advertising has always been an important means for us to attract traffic, and the high proportion of advertising has always been our pain point.

I once received guidance from an official advertising manager and hoped that the new campaign would be effective and make a difference. After launching more campaigns and meeting more advertising managers, I found that everyone’s position was slightly different. They wanted you to run more ads. Your high advertising consumption was like their high sales, and whether you made a profit was not considered.

I once tried to blow up the advertising budget. The orders and rankings did go up, but the organic orders remained stagnant. The high Acos of the ads also eroded the already small profits from organic orders . After a month of hard work and spending tens of thousands of dollars on advertising, I didn't make a penny.

esforzarme:

Products are only one of the core elements, because most new products developed cannot grow into hot products;
What I think is that Amazon is now increasing the weight of its advertising sector, with all kinds of advertising spaces; natural spaces are constantly being compressed, and competition is also increasing.
In short, it was too easy for Amazon to make money before; now it is squeezing the sellers' profits to promote Amazon's grand cause; the growth of the advertising department has made Amazon taste the sweetness, but it is also really disgusting, the projects of its own investment department have lost a lot of money, and now in the end it has all been transferred to the sellers, squeezing the sellers!

conandaoer:

The manager's advertising style is so grand. It fits the newbies who are tall, rich, handsome, white, rich and beautiful. I want all the traffic, I have money~
But normal sellers all control their budgets, and all start with accurate traffic, and then slowly expand the rest of the traffic. If you can't even get the basic keywords right, and you still have so much associated traffic, the more invalid traffic you get, not to mention the more money you spend, the lower your link conversion rate will be.

anonymous:

The words of the advertising manager should be taken from the essence and discarded from the dross. It is nothing more than to maximize the advertising, but some ideas can still be used as a reference. After all, they are thinking about this, and it should be able to give some inspiration to newcomers. This thing still depends on practice. Summarizing your own category strategy experience is more useful than anything else.

Jingle Bells 123:

Account managers don’t understand the categories, and they don’t understand your financial situation. They just let you keep spending money according to your ideal situation.
I have a friend whose boss went to Shenzhen and met an account manager. The manager had managed several big sellers in Shenzhen. The account manager told him to spend money and he would be able to succeed as long as he kept spending money . It turned out that our friend's company was in the lighting category. TOP was a world-renowned giant with a monopoly rate of over 85% . My friend's boss came back and asked my friend to spend money. The FBA shipping fee for a product was 4.99, and they set the price at 4.99. The first leg and product costs and other operating expenses were all paid. With $300 in advertising every day, the ranking increased very quickly. In half a month, it entered the top 50 in the subcategory, and there were hundreds of orders every day, but they could not stop advertising, and they could not raise prices. They could not bear it after half a year.

After reading the real situation of other sellers, Zhaodanmao can relate to them! Because now all the emails sent to Amazon’s registered mailbox are advertising recommendation emails for one-to-one services, and then advertising emails that ask you to open big words;

Zhaodanmao believes that if you are currently stuck in a bottleneck situation with advertising performance and data, you can keep an open mind and make an appointment for a 1-on-1 advertising optimization service; after all, they are still specializing in this, and they still have a theoretical basis, and maybe a chat can bring you new ideas;

So we can try to look at their analysis results first, and then decide whether to adopt their opinions. After all, the final right of operation is still in our hands. If it is good, change it; if it is not good, put it aside.