Generate a listing with just one picture! Amazon's generative AI has been significantly upgraded!

Amazon launches generative AI listing feature - Last year, Amazon launched a blockbuster feature on the US site, using generative AI to create a new listing experience (the first experience of generating product information content). Sellers only need to enter simple text to generate the listing title, product introduction and five-point description, which greatly improves the efficiency of listing creation.

Recently, the experience of creating listings with generative AI has been further upgraded! In addition to text input, sellers can now generate listings in the following ways:

⚫ Upload pictures to generate listings

⚫ Provide URL link to generate listing

(Image source: Officially authorized content from Amazon Advertising)

Sellers only need to upload a picture to create a new listing through Amazon's generative AI

1. Path: Seller Platform > Add Product, find "Product Image", upload the image, and click the "Submit" button.

(Image source: Officially authorized content from Amazon Advertising)

2. If there is no description text, you can directly click "Generate Content" to generate the title, product introduction, and five-point description.

(Image source: Officially authorized content from Amazon Advertising)

(Image source: Officially authorized content from Amazon Advertising)

Click the "Regenerate" button to generate multiple different versions of the content. Sellers can select the appropriate version to modify and publish.

Note :

1. Sellers must carefully review the generated content before publishing. Since generative AI may contain information and descriptions that do not exist in the original input, sellers need to ensure the accuracy and compliance of the content.

2. On minority language sites, sellers can enter the local language or upload pictures to generate listings in minority languages, such as German.

If the product already has an external URL link on the web (for example, the product detail page on an external website),

Sellers can enter a web link, and Amazon AI will identify the product information in the link and generate a new

Listing.

1. Path: Seller Platform > Add Product, find "Webpage URL", enter the external URL link

Then click the "Submit" button

(Image source: Officially authorized content from Amazon Advertising)

Enter the new preview page, and AI will automatically convert the product detail page content on external websites into Amazon's format.

Sellers need to wait up to 15 minutes on this page and can refresh the page at any time to track the generation progress.

Click "Add Product" to return to the previous page, and click "View my product information draft" to re-enter the preview page.

2. After completing content generation, click "Check and Submit" to enter the Listing editing page.

(Image source: Officially authorized content from Amazon Advertising)

3. Check AI pre-filled content on the Listing edit page

(Image source: Officially authorized content from Amazon Advertising)

As shown in the above picture, AI will automatically fill in the product name, product description, five-point description, product attributes, etc. Other information such as keywords, model name, manufacturer, etc. still need to be entered manually.

Sellers are advised to carefully check and complete all blank items before use.

Currently, the function of generating product information by inputting text and images has been launched on all Amazon sites around the world except Japan, and the function of generating product information by external URL link has been launched on the US site. For more updates, please pay attention to the official channels of Amazon Global Selling.

The listing preview function allows sellers to understand the final page effect before the official launch, which makes it easier to check for deficiencies and find the best among the good ones.

(Image source: Officially authorized content from Amazon Advertising)