Must-see! Summary of Amazon's latest update features!
|
In recent times, Amazon's update frequency has increased significantly. Here we have compiled several important updates from Amazon recently. — 1 —Added the [Cost Control] feature to advertisingChanges: In brand ads, when the goal is "Increase page visits", you can use the "Cost Control" feature to set a daily budget and a maximum cost per click. Impact: This will help sellers control advertising costs more effectively and optimize advertising results. Note: When you first use this feature, you need to pay close attention to ad performance and make timely adjustments. — 2 —ABA popular search terms can be viewed by dayImpact: This will help sellers analyze keyword performance more finely and optimize SEO strategies. Note: This function is only available to brand sellers. — 3 —Posts with less than 1,000 impressions will no longer display data indicatorsChange: Starting January 6, 2025, posts with less than 1,000 impressions will no longer display metrics. Impact: Sellers need to export relevant data in advance for subsequent analysis. — 4 —New time range option for business reportsChanges: Business reports now have time range shortcuts and buttons for filtering B2B and non-B2B orders. Impact: This will simplify the data query process and improve work efficiency. Steps: 1. Go to your sales dashboard in Seller Central. 2. Click Report and select Business Report. 3. Select the "By ASIN" report type in the left navigation bar. 4. Use the ASIN search toolbar to enter the ASIN you want to query. — 5 —Buyer message section interface updateChanges: The Buyer Messages section interface has been updated to include “All,” “Requires Response,” and “Resolved” folders. Impact: This will help sellers manage buyer messages more efficiently and improve customer service experience. Note: The "Resolved" status is determined by Amazon and means that the buyer's issue has been effectively resolved. — 6 —Added [New Landing Page] featureChanges: A new “Product Set” ad format has been added to the “Drive Brand Impression Share” objective, with the option to create a new brand landing page. Impact: This will provide a more visually impactful display, helping to increase brand exposure and conversion rates. Note: When selecting the "Product Set" format, you need to select at least three products.
|
>>: Attention! Sellers who have received a new warning from Amazon!
Recommend
What is the Amazon 2.14 incident? Review of the Amazon 2.14 incident
The Amazon 2.14 incident refers to the fact that A...
Amazon suddenly found a large number of BSRs! Sellers unexpectedly experienced a small surge in orders
Today, a large number of BSR products suddenly app...
How to deal with big keywords with high exposure, high clicks and low conversion in Amazon advertising?
Control bidding while still maintaining a certain...
Registration is so difficult! Has Amazon started tightening its recruitment in March? Insurance warning strikes again
Affected by the epidemic, the urgent need for home...
Shopify and Sanity reach cooperation! Merchants can flexibly adjust product information!
It is learned that according to foreign media repo...
What is Wish Local? Wish Local Review
Wish Local sells second-hand goods (about 80% new)...
Shenzhen City's Subsidy Rules for Cross-border E-commerce People Staying in Shenzhen for the New Year.PDF
What I want to share with you today is a template...
Amazon will not raise prices in 2025?
text First, there were frequent warehouse explosi...
What is Sellics? Sellics Review
Sellics is an all-in-one Amazon seller tool that s...
Logistics competition slows down under cost pressure! Consumers are more relaxed about delivery speed
According to foreign media reports, the competitio...
50,000 accounts blocked, sellers may sue Amazon! Another big seller has to clear out inventory?
▲ Video account attention: cross-border navigation...
Black Friday Cyber Monday is coming! We have compiled some useful Amazon tools to help you solve problems quickly!
text Amazon Useful Gadgets 1. Amazon link entranc...
Amazon has a new feature! This type of seller is laughing...
At the beginning of 2021, Amazon launched a lot of...
To get Amazon's flash sale recommendation, you must meet the following conditions!
In recent years, Amazon has been stricter about c...
Sellers, please note! Amazon tightens its policies again!
Amazon’s temper is really unpredictable, and the p...