Must-see! Summary of Amazon's latest update features!

Must-see! Summary of Amazon's latest update features!




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In recent times, Amazon's update frequency has increased significantly. Here we have compiled several important updates from Amazon recently.




1

Added the [Cost Control] feature to advertising


Changes: In brand ads, when the goal is "Increase page visits", you can use the "Cost Control" feature to set a daily budget and a maximum cost per click.


Impact: This will help sellers control advertising costs more effectively and optimize advertising results.

Note: When you first use this feature, you need to pay close attention to ad performance and make timely adjustments.




2

ABA popular search terms can be viewed by day


Impact: This will help sellers analyze keyword performance more finely and optimize SEO strategies.

Note: This function is only available to brand sellers.




3

Posts with less than 1,000 impressions will no longer display data indicators

Change: Starting January 6, 2025, posts with less than 1,000 impressions will no longer display metrics.

Impact: Sellers need to export relevant data in advance for subsequent analysis.



4

New time range option for business reports

Changes: Business reports now have time range shortcuts and buttons for filtering B2B and non-B2B orders.


Impact: This will simplify the data query process and improve work efficiency.

Steps:

1. Go to your sales dashboard in Seller Central.

2. Click Report and select Business Report.

3. Select the "By ASIN" report type in the left navigation bar.

4. Use the ASIN search toolbar to enter the ASIN you want to query.




5

Buyer message section interface update

Changes: The Buyer Messages section interface has been updated to include “All,” “Requires Response,” and “Resolved” folders.


Impact: This will help sellers manage buyer messages more efficiently and improve customer service experience.

Note: The "Resolved" status is determined by Amazon and means that the buyer's issue has been effectively resolved.




6

Added [New Landing Page] feature

Changes: A new “Product Set” ad format has been added to the “Drive Brand Impression Share” objective, with the option to create a new brand landing page.



Impact: This will provide a more visually impactful display, helping to increase brand exposure and conversion rates.

Note: When selecting the "Product Set" format, you need to select at least three products.




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