Selling 20,000 units a month? Why is Anker planning for green and sustainable growth?

Selling 20,000 units a month? Why is Anker planning for green and sustainable growth?



Trump promoted the domestic brand Anker power bank, and Zhiwubuyan also published an article about it.

On August 13, during a live broadcast between Musk and former US President Trump, careful friends discovered that Trump was suspected to be using a magnetic power bank from Anker. As the world's number one digital charging brand, Anker has once again broken through the circle.

According to data from Seller Elf, the relevant power banks have achieved monthly sales of nearly 20,000 units in the six months since they were launched on Amazon. Search for "Anker" and you will find that nearly 80% of its core products on Amazon display "little green leaves". On the road to brand differentiation, Anker has quietly built a solid barrier.



1. Why are big sellers so keen on Amazon’s CPF green label?


Yesterday, Amazon and Green Boat held a special live broadcast on "Electronics Category from 0 to 1 to obtain CPF certification", and the CPF team revealed a lot of valuable information. For example, the official has 22 traffic ports, but the traffic support does not reach the exaggerated 10%~35%.


However, early participants have obviously tasted the sweetness.


According to Green Boat statistics, among the top 100 Chinese cross-border e-commerce brands sold on the Amazon platform, nearly 30% have at least one product that has obtained Amazon's "green label". And as time goes by, green-label products have begun to appear in a large number of categories. Among them, 28% of the links in the BSR list of the Webcam category have green labels.


In 2023, Green Boat teamed up with ClimatePartner to conduct carbon footprint certification for Anker's products, including products from multiple brands such as Anker, Eufy, Soundcore, and Nebula.


Today, on the Amazon platform, Anker has hundreds of products that have obtained carbon-related certifications and are recommended to consumers on Amazon as green and sustainable consumer products.


In a market environment where traffic growth has encountered bottlenecks and conversion rates are difficult to improve , not only Anker Innovations, but also major 3C sellers such as UGREEN and BASEUS have taken the lead in hanging up the small green label. They have integrated sustainable development into their corporate development strategies and attracted countless buyers by making green innovations in commodity raw materials, production, packaging, etc.



2. Is the Climate Green Label useful?


In the past, whoever could grasp the new traffic could stand out in the fierce competition. As the global climate crisis intensifies and consumers' environmental awareness increases, consumers will definitely require brands to be more sustainable in the future. With the addition of more and more competing products, the "CPF small green label" has become one of the differentiated competitive points of the Amazon platform. Sellers who are waiting and watching may feel anxious.

Products that join early are likely to be recommended to the competing DSP video ad space for free. The reason why Amazon’s “little green label” has attracted great attention from sellers is that there are already many successful cases such as Anker Innovations as precedents.

(Statistics on the penetration rate of green labels and the percentage of carbon emission reduction certifications, data source: Green Boat official account)


From an operational perspective, whether to label a product depends on the competitive environment of the category. Categories with a high penetration rate of green labels cannot differentiate themselves by offering products that others do not.


Simply put, the certifications suitable for all categories are:

  • ClimatePartner Certified: The label is transparent and the mechanism is well suited for products with multiple variants or that require constant iteration.
  • Carbon Free Certification: Carbon Free is rumored to adjust its rules in September this year to adapt to Amazon's new requirements.

It should be noted that the Carbon Free solution requires sellers to first contact a third party with LCA (Life Cycle Assessment) qualifications to issue an LCA report, so more time and cycle reserves are required. In terms of certification time, the two solutions are almost the same. In the latest price adjustment, Green Boat shortened the commitment cycle for CP and CF certification to 4 to 5 weeks.

Sellers who already have relevant certificates can open a case in the background to upload the existing certification and directly apply for the green label for free.

Here is the summary of yesterday’s live broadcast of Amazon & Green Boat on Green Label (swipe up and down to view)
  1. [Guide to registering products for the Climate Friendly Program (CPF)]
    https://www.sellercentral.amazon.dev/help/hub/reference/GE94565V5PDYL5MZ
  2. 【Guidelines for registering textile products to join the Climate Friendly Program (CPF)】
    https://www.sellercentral.amazon.dev/help/hub/reference/GKQ2X9KZ9EU7AK53
  3. [Get the Compact by Design qualification guide]
    https://www.sellercentral.amazon.dev/help/hub/reference/G8K5K99JHR3ACAXM
  4. 【CPF customer login page】
    https://www.amazon.de/b?node=22415086031
  5. 【CPF seller backend entrance】
    https://www.sellercentral.amazon.dev/sustainability/program/cpf?mons_redirect=stck_reroute
  6. [ Determine which certification is suitable for ASIN]
    https://marketresearch.au1.qualtrics.com/jfe/form/SV_b285AG9VU1N1tGK
  7. 【CPF Scheme Submission Template】
    https://m.media-amazon.com/images/G/02/CPF/CPFSelection/CPF-Product-Template.xlsx
  8. 【Sustainable Development Solutions Center】

    https://www.sellercentral.amazon.dev/sustainability


3. With the platform’s green transformation, how can sellers achieve a surge in traffic?


Since Amazon launched the Climate Pledge Friendly program, consumer-oriented brands have actively promoted product sustainability certification to adapt to consumer trends and consolidate and enhance their own position. Therefore, in the fierce market competition, the "CPF small green label" has become one of the differentiated competitive points on Amazon.

Faced with a wide variety of certification types, many sellers are at a loss. In addition, the chaotic market environment gives many sellers a headache. As sellers, they hope to obtain safe, compliant, on-time delivery and after-sales guarantee bidding services in a cost-effective way.

In this case, it is crucial to choose a professional and reliable partner. According to the editor, Green Boat has been focusing on climate action and carbon compliance services for enterprises since its establishment. Its business scope includes investigation, implementation of carbon action plans, Amazon climate-friendly green label certification, carbon footprint and other sustainable development areas.

At present, Green Boat has established a solid cooperative relationship with well-known brands such as Anker Innovations, DJI, Huabao New Energy, and Baseus , covering multiple fields such as electronics, toys, beauty, and furniture. With professional and sincere service, Green Boat has won wide recognition from customers and established a good reputation in the industry.

Compared with other service providers, Green Boat has always adhered to open and transparent charging standards, eliminated hidden charges, and put sellers first. In addition, Green Boat adheres to the original intention of high cost performance, safety and compliance, on-time delivery and after-sales service to cooperate with sellers.

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