What is windeln.de (W Home Germany)? windeln.de (W Home Germany) Review

1. Background

The company is located in Munich, Germany. It was founded in 2010 and listed on the Frankfurt Stock Exchange in 2015. It is the leading online retailer of baby products in Europe. It focuses on meeting the parenting needs of young families, provides thousands of German/European brands and hundreds of thousands of high-quality products, and is the official authorized online retailer of well-known German maternal and child brands such as Aptamil, HiPP, and BEBA.

windeln.de's market covers 11 European countries including Germany. With the increase in Chinese consumers, windeln.de has introduced Alipay payment, launched a Chinese interface and direct mail service, and opened a Tmall International flagship store to provide Chinese consumers with an excellent shopping experience. Based on the rich service experience accumulated over the years in the European and Chinese markets, windeln.de is dedicated to providing Chinese consumers with high-quality and reliable products and convenient and fast services.

2. Brand Introduction

In the summer of 2009, Konstantin and his wife Victoria took their baby to the seaside for a vacation. While enjoying the seaside scenery and family happiness, Konstantin also realized that once the vacation was over, he and his wife would have to return to their busy lives.

How can I save more time and energy to take care of my baby? Konstantin began to think about this question. How great it would be if I could buy all the products my baby needs when I get home from get off work! The idea of ​​creating a website for selling maternal and child products gradually took shape in Konstantin's mind, and this idea was also supported by his good friends Mr. Alexander and Ms. Dagmar.

With the joint efforts of the three, windeln.de was born. This German company with the "Bird" pattern as its logo is not only the fruit of the three founders' entrepreneurial dreams, but also the gospel of tens of millions of German families. Adhering to the concept of "Alles Für Mein Baby" and "Caring for babies with all your heart", windeln.de has been striving to bring the best quality maternal and infant products to babies in Germany and even the whole of Europe since its establishment, so that they can grow up healthily and healthily under love and care. As Mr. Konstantin said, "We always believe that children are the best gift from God to parents, and the growth of children is entrusted with the love and hope of their parents.

Therefore, we care for children, provide them with the best products and services, and also hope that parents can enjoy a happier and happier life. "

The windeln.de Group has formed a global strategic layout in 11 European countries and the Chinese market in Asia, using the windeln.de website to serve the German market and Chinese consumers, and using websites such as bebitus.com and Feedo.cz to serve other European markets outside Germany.

From 2010 to 2015, windeln.de achieved a compound annual growth rate of 136%. From the European market, as of 2015, windeln.de had 955,000 active European users, 698,000 orders in 2015, and an annual profit of 179 million euros.

With the support of 5 million newborns in Europe each year and the rapid development of the Internet, windeln.de is expected to become the number one e-commerce platform in Europe for young families in the near future.

Windeln.de is already well-known to Chinese parents who shop overseas. Since 2011, more and more Chinese parents have been purchasing high-quality German maternal and infant products on the official website of windeln.de. They affectionately call windeln.de "Wjia", and a large fan base of "Wjia" has been formed.

In the eyes of windeln.de, every customer's feelings are of great importance. In order to make it easier and faster for Chinese parents to buy high-quality German maternal and child products, windeln.de launched Alipay payment in 2013, created a Chinese interface in 2014, and launched a direct mail service to China in 2015.

Today, windeln.de has become the most popular German shopping platform for Chinese families, constantly bringing high-quality German products and pleasant shopping experience to Chinese parents, and protecting the healthy growth of Chinese children. In order to let more Chinese mothers know about windeln.de, they can easily purchase high-quality German maternal and child products, including baby milk powder, baby strollers, baby food and clothing, etc. All the needs of children in their growth process can be solved in one stop.

On July 18, 2016, windeln.de's Tmall Global official flagship store was officially launched. Nearly 100 German products that are popular among Chinese mothers were launched on Tmall Global, including baby food from brands such as Aptamil, HIPP, BEBA, and Britax child safety seats.

All products are directly supplied by manufacturers. After consumers place an order, they are shipped from the Großbeeren warehouse in Germany and delivered to consumers in as fast as 6 days through the direct mail service of W's special express line. This fast direct mail model allows Chinese parents to get rid of the long and anxious waiting brought by traditional overseas shopping.

3. Meaning of the logo

The logo of windeln.de comes from a European legend, which is a courier bird holding a package. According to legend, whoever's roof the courier bird lands on to build a nest on will have children and live a happy life. Therefore, in rural Europe, you can often see a platform on the chimney of a house, which is specially prepared for the courier bird.

Therefore, carrying consumers' good wishes for babies, the Stork has become the logo of windeln.de, expressing blessings for the birth of babies to mothers and expectant mothers, while sending health and happiness to all babies around the world.

4. Unique advantages

Advantage 1: Direct mail duty-free factory direct supply

It is the first German e-commerce platform to launch direct mail service to China. After users place an order, the goods will be shipped directly from the manufacturer and they can enjoy the cross-border online shopping policy of refunding consumption tax upon purchase.

Advantage 2: Chinese page and Chinese customer service

We were the first to launch Chinese pages and Chinese customers, breaking down language barriers and allowing Chinese consumers to enjoy the same convenient shopping experience as local e-commerce platforms.

Advantage 3: Alipay hassle-free payment

Based on the usage habits of Chinese users, windeln.de has established cooperation with Alipay to provide users with Alipay consumption support, making the online shopping process comfortable and smooth.

V. Product System

windeln.de has a leading supplier system in Europe and has obtained official authorization from many well-known German maternal and child brands. It provides more than 1,000 high-quality maternal and child products in Germany and more than 100,000 high-quality products in Europe for consumers to choose from. These include baby food and Britax child safety seats from brands such as Aptamil, HIPP, and BEBA. All products are directly supplied by manufacturers.

windeln.de currently mainly divides products into the following seven categories:

Brand Stores

It brings together well-known German and European maternal and infant brands, allowing consumers who love specific brands to enjoy direct access convenience. Consumers can enjoy shopping among well-known brands such as FORMILA plus, Atamil, HIPP, Pampers, Medela, NUK, Penaten, etc.

Baby Food & Feeding

To care for the healthy diet of babies, Wjia provides healthy and nutritious milk powder, food and eating utensils for babies in this section, including baby milk powder, baby food, baby tableware and breastfeeding equipment.

Daily necessities store

Daily necessities stores provide mothers and babies with baby care products such as baby oil, moisturizer, skin cream, talcum powder, as well as adult care products such as skin cream, face cream and eye cream, health products such as feminine hygiene products, postpartum breast pads, and household products such as washing and cleaning.

Strollers & Safety Seats

Caring comes from the inside out. W has also taken full consideration of the baby's safe travel. It not only provides various models of baby and child strollers, but also provides car baby seats, baby carriers or straps, as well as bicycle trailers and seats.

Diapers & Swaddles

In addition to providing high-quality diapers and swaddles to keep babies comfortable and dry, W also takes its thoughtful service a step further by providing diaper changing tables, electric heaters and other diaper-related products to eliminate worries from the details.

Children's Toys

To help babies grow up healthily physically and mentally while having fun, W Home provides safe and interesting children's toys for babies. There are soothing toys such as plush toys and hand-grabbing toys that provide spiritual companions for babies, as well as children's musical instruments, building toys and other intellectual development toys. At the same time, W Home also provides toys that improve babies' physical fitness, such as rocking horses and beach toys, and develops babies' potential together with talent development products such as e-readers and music.

Mother and baby clothing

Every hot mom wants to be beautiful and her baby to be cute, so W has prepared the best clothes and shoes for babies and their mothers, including baby clothes such as baby rompers, onesies and sleeping bags, as well as children's clothes such as T-shirts, sweatshirts, sweaters, shirts, snow suits, etc. In addition, there are all kinds of children's shoes to cover all kinds of mother's clothes from pregnancy to nursing clothes.

Children's furniture & home furnishings

Every baby should have a fairytale childhood, and Wjia provides everything to create a fairytale world, including children's furniture such as children's beds, children's home textiles such as quilts and pillows, children's electrical appliances and accessories such as children's lamps and swings, and safety accessories such as baby monitors. It is worth mentioning that in today's China where the air quality is worrying, Wjia provides a variety of air humidifiers and purifiers for consumers to choose from, so that care covers every corner of life.

VI. Development History

September 2010 - windeln.de was established, with the main target markets being Germany and Austria.

June 2011—windeln.de expands its product line into the health and safety area.

June 2011—windeln.de officially launched free shipping within Germany for orders over 49 euros.

June 2011 - windeln.de market expanded to Europe and Asia, with China as the core of the Asian market.

December 2011—windeln.de began to cooperate with international freight forwarding companies to ship more goods to the world.

March 2012 - windeln.de selected four young mothers and their children from hundreds of clients, filmed their stories with windeln.de and made them into advertisements to be broadcast on ProSieben and SAT.1 TV stations.

June 2012—windeln.de launched its first Chinese newsletter and strengthened cooperation with several German international freight companies.

November 2012 - windeln.de officially decided to open an overseas corporate account on Sina Weibo and opened official accounts on major overseas maternal and child purchasing websites to interact face-to-face with Chinese consumers.

2013 - windeln.de officially launched its corporate public account on the WeChat platform, which is in line with the WeChat usage habits of the majority of consumers and allows more Chinese consumers to learn about windeln.de through the public account.

2013 - Taking into full consideration the inconvenience of cross-border payment for consumers, windeln.de launched the Alipay payment function, further integrating it with the shopping habits of Chinese consumers and becoming a part of the pregnancy life of Chinese mothers.

2014 - The Chinese website was launched, aiming to eliminate language barriers for consumers.

2014 - In order to provide instant services to Chinese consumers and help them complete their purchases smoothly, Chinese services were officially launched.

January 2015—A report from a European third-party research company showed that windeln.de has gained extremely high popularity and trust.

2015—windeln.de optimized the shopping process and provided direct mail services to Chinese consumers.

March 2015—windeln.de was honored as one of the top 50 technology companies in Europe.

April 2015 - windeln.de acquires Feedo and expands its services to the Czech Republic, Poland and Slovakia.

June 2015 - windeln.de was listed on the Frankfurt Stock Exchange, raising more than 211 million euros.

August 2015—windeln.de acquired the Spanish website bebitus to further expand its European service footprint.

July 2016 - windeln.de's Tmall Global official flagship store was officially launched, with nearly 100 German products that are popular among Chinese mothers available on Tmall Global.

7. Freight Services

In order to allow consumers to enjoy a more flexible and fast online shopping process, W has launched two direct mail transportation methods, allowing consumers to choose the transportation method that suits them according to local conditions based on time and cost.

1) Ordinary express delivery (pay tax by yourself: postal tax)

-- Mailing time is about 2-4 weeks

--The customs clearance method for DHL international parcels is random inspection by Chinese customs, and the probability of being selected is very low;

--The limit for a single package is adjusted to 1,000 yuan, but there is no limit on the amount if the package contains a single product, such as a single car safety seat, purifier, etc. Please feel free to purchase;

--The tax rate has been slightly adjusted, but customers can still enjoy tax-free policy within RMB 50.

2) W-home Express (including customs declaration and tax payment services)

Why use W Home Express? Our advantages!

——One-stop service for prepayment of customs duties

——Preferential freight prices

——Full package tracking from the German warehouse in Großbeeren to the final consumer in China

——Delivery to your home in as little as 6 days*

--The mailing time is about 6-10 days*, and the goods are cleared by the customs in a transparent manner, so the delivery speed is fast;

--The tax rate is adjusted to the corresponding tax rate for cross-border e-commerce under the new tax policy, i.e. tariff (exempt) + (VAT + consumption tax) × 70% **

--The single transaction limit for cross-border e-commerce retail imported goods will be adjusted from RMB 1,000 to RMB 2,000, and the annual transaction limit for individuals will be adjusted to RMB 20,000.

Customers using the Express model can track their packages in real time through a third-party platform.

*6-day delivery time is only for customers in Zone 1 and Zone 2. Delivery may be delayed in case of force majeure.

Zone 1 & Zone 2

Zhejiang Shanghai Jiangsu Anhui Fujian Jiangxi Hunan Hubei Henan Shandong

District 3

Hebei, Tianjin, Guangdong, Beijing, Shaanxi, Shanxi, Guizhou, Chongqing, Liaoning, Gansu, Ningxia, Sichuan, Inner Mongolia

District 4 & District 5

Jilin Yunnan Tibet Qinghai Xinjiang Heilongjiang

**For more information on dutiable prices, please refer to the official document "Notice of the Customs Department and the Canada Trade Department on Clarifying Issues Concerning Dutiable Prices of Cross-border E-commerce Import Goods"

8. Leadership Team

Founder and CEO: Konstantin Urban

Founder and CEO: Alexander Brand

Chief Financial Officer: Dr. Nikolaus Weinberger

Chief Operating Officer: Jürgen Vedie

9. Company Culture

Customers first: Win the trust of consumers with the best products and services, and make life more convenient for new parents.

Continuous growth: Flexible and pragmatic development strategies coupled with resolute and decisive execution drive our continuous growth.

Team orientation: A truly international team, young and enterprising, supporting each other to form a big family.

Open communication: The company advocates frank and straightforward communication, and communication and decision-making between team members are accurate and fast.