Amazon has recently been cracking down on violations, and a large number of products have been removed from the shelves!

Recently, illegal variants have occurred frequently. Many sellers have received Amazon’s incorrect variant warnings, variant links have been split, and corresponding violation records have appeared in the background performance.

The seller said that due to changes in templates, the color theme template disappeared and inventory editing errors occurred in the category where his product was located, so he had to split the parent body again and download a new template. However, since the parent body information was not complete, and the links and titles had been uploaded and changed many times before, there were hidden dangers for the account.

Amazon mentioned in the email: " Because the seller has been detected to have violated the ASIN creation policy, failure to resolve the issue may result in the seller's account being deactivated ."

The specific violations of the policy shown in the email are:

• Changing a product detail page (parent or child) that is materially different from the originally listed product;

• Changing the detail page of a parent product so that it does not match the child product;

• Adding erroneous child product variations that are not true variations of the parent product;

• Add multi-pack variations to an existing parent product that are not produced by the manufacturer.

What are variants?

Amazon defines a variation as a group of products that are related to each other based on size, color, flavor, etc.

Parent product information

A parent listing is a non-purchaseable entity used to associate child listings. This listing is only displayed in search results.

Sub-items

A product associated with each parent product information. A child product is an instance of a parent product. A parent product can be associated with multiple child products. Each child product will differ in some aspect, such as size or color.

Variation Theme

The relationship between a parent product and a child product. A variation theme defines the differences between related products.

Example: When a customer searches for shoes, they can click to view shoes in multiple sizes and colors directly on the product detail page, without having to browse to separate pages for each color and size.

Compliant variants must meet the following conditions:

Which are the offending variants?

How to appeal if you encounter an illegal variant?

1. Query warning information:

Be sure to read the analysis email carefully, thoroughly check for behaviors that may lead to violations , and find out which ASINs of yours have violated the rules.

2. Remove/delete the offending variant:

First split the illegal variants, then adjust the ASIN content or variant combination, and make corresponding modifications to the ASINs that have already violated the regulations.

3. Write an effective action plan:

After completing the above operations, write an action plan based on the checklist , all adjustments , and the policy content you have learned and submit it to Amazon for review.

As the peak season approaches, Amazon’s “crackdown policy” is becoming more frequent.

It is reported that recently, Amazon has filed a lawsuit against six organizations that sell fake review policies, including Amazon Feedback, AMZ Trusted Review, Blue Marple, and Woorke. And some sellers’ accounts have been blocked by Amazon!

According to foreign media reports, these sellers will send postcards to Prime members, but the postcards will not be shipped together with the products. Instead, they will be sent to consumers a few days after consumers receive the goods.

The postcard will include a product description, the seller’s email address, and a QR code with the text “Scan the code to win.”

▲The picture comes from foreign media reports

According to feedback from buyers, scanning the QR code will lead to a review page that says "leave a five-star review" . There is also a review template in the lower right corner, which seems to guide buyers to leave a five-star review in order to get a "reward".

▲The picture comes from foreign media reports

After scanning the QR code, you will enter a review page, and there is a positive review template in the lower right corner of the page to guide buyers to leave positive reviews.

This type of postcard may seem to be collecting consumer feedback, but it is actually guiding consumers to leave positive reviews, and is also a means of manipulating reviews.

The impact of this time is quite large!

According to foreign media reports, Amazon has blocked more than 600 seller accounts on the grounds of manipulating reviews.

Nowadays, manipulating reviews has become Amazon’s bottom line. Once confirmed, Amazon will punish severely.

Many sellers reported receiving Amazon’s account deactivation warning emails. Amazon mentioned in the email: Sellers are suspected of offering some form of compensation (such as gift cards, free products or discounts) in exchange for buyers to comment on products, which is a serious violation. Therefore, the seller’s account funds will be temporarily withheld, and if not resolved, it may lead to account deactivation.

Amazon clearly states in its Customer Product Review Policy that any manipulation of customer reviews or ratings is prohibited. This includes:

Provide any form of compensation to a third party in exchange for reviewing your own products or competitors' products;

Providing a refund or compensation (including compensation via non-Amazon payment methods) after a customer posts a review.

Therefore, behaviors such as using postcards or other cards to guide buyers to leave reviews are all violations.

However, some sellers also said that, in fact, Amazon does not completely prohibit the placement of small cards, but these small cards must not contain guiding words such as leaving reviews.

In addition, some sellers mentioned that if they need to put a small card in the product packaging and leave the brand email address and independent website information, they can participate in Amazon's transparency plan. This is equivalent to paying official protection fees and getting a "golden medal of immunity" that can be used to place a small card.

Before the peak season, Amazon is the most frequent period for cracking down on illegal activities. Sellers should pay more attention recently. Some illegal operations can no longer be carried out. Compliance and refined operations will be the highlights in the future. If sellers want to get reviews, they should go through Amazon's official channels! Don't wait until the end and end up with nothing!