The list of the top 5 e-commerce platforms in Southeast Asia has been released, with Shopee firmly ranking first in terms of visits!

With the development of the times, the economic development of Southeast Asia is improving, and with the support of domestic cross-border e-commerce policies, many people have begun to consider and pay attention to the Southeast Asian market. According to market forecasts, by 2025, the scale of Southeast Asian e-commerce market will reach about US$9 billion. There is a lot of room for growth in the scale of Southeast Asian e-commerce market, which is a huge opportunity for cross-border e-commerce sellers.

Let’s discuss the top 5 cross-border e-commerce platforms in Southeast Asia for your reference.

According to iPrice's statistics, more than a quarter of e-commerce page views come from Shopee. In the third quarter of 2020, Shopee VN became the most visited e-commerce site in Southeast Asia. The leading e-commerce portals in the Vietnamese market, including Shopee, Lazada, TheGioiDiDong, and Tiki, account for more than half of the traffic in the Southeast Asian e-commerce market . Electronic products, fashion, toys, and furniture products are the fastest growing categories in Southeast Asia's e-commerce industry.

The specific rankings are as follows:

1. Shopee

Shopee is currently the most visited e-commerce platform in Southeast Asia, with 197.8 million visits per month. Currently, Shopee's business covers Indonesia, Singapore, Malaysia, Thailand, Taiwan and Brazil.

Among the eight regions, Indonesia is Shopee’s most visited market, with 76.2 million visits per month.

2. Lazada

Lazada is the second most visited e-commerce platform in Southeast Asia, with 161.7 million visits per month. Currently, Lazada has operations in several ASEAN countries, among which the most visited regions are Thailand (39.4 million), the Philippines (38.6 million) and Indonesia (29.3 million).

Lazada was founded in 2012. Since 2016, it has become Alibaba Group's flagship e-commerce platform in Southeast Asia and is currently one of the largest online shopping websites in Southeast Asia.

3. Tokopedia

The third most visited e-commerce platform in Southeast Asia is Tokopedia. Data shows that this e-commerce platform from Indonesia has 72.4 million visits per month.

Tokopedia was founded in 2009 and is an Indonesian e-commerce platform known as the Indonesian version of Taobao. Currently, there are 10 million sellers and 100 million active users on the platform. In addition to e-commerce business, Tokopedia also provides consumers with a wide range of services including lending, payment and logistics.

4. bukalapak

According to Web Retailers, Bukalapak currently has 26.8 million visits per month, making it the fourth largest e-commerce platform in Southeast Asia in terms of visits. The Bukalapak platform now has more than 6 million sellers and 70 million active users, generating an average of 2 million orders per day.

5. Tiki

The fifth most visited e-commerce platform in Southeast Asia is Tiki from Vietnam, with 22 million visits per month. Tiki was originally founded to sell English books.

However, as the need for development arises, Tiki has transformed into a marketplace that sells a variety of products and provides fast delivery services. In Vietnam, Tiki is the third largest e-commerce platform after Shopee and Lazada.

According to a data jointly released by Google and Singapore's government investment company Temasek, the gross merchandise value (GMV) of Southeast Asia's Internet economy is expected to exceed US$240 billion by 2025, nearly US$40 billion higher than the valuation reported in 2016. It is estimated that by 2025, the number of Internet users in Southeast Asia will reach 480 million, of which 73% is the current population of 650 million.

The Southeast Asian e-commerce market has both opportunities and challenges. Logistics, pricing, and market consumers' perception of products are issues that Chinese sellers need to consider when entering Southeast Asia. A serious problem in the Southeast Asian market is the long delivery time. The average delivery time for e-commerce in Southeast Asia is 5-6 days. Considering that the speed of delivery is a concern for consumers when shopping online, sellers and platforms must work together to improve the logistics experience. In addition, another problem that cross-border sellers have to face is the loss that may be caused by accidentally selling counterfeit goods, infringing intellectual property rights, and selling prohibited goods.

Therefore, in recent years, the Southeast Asian e-commerce market has become a battleground for many e-commerce platforms to make money, and it is also a blue ocean market that many cross-border sellers cannot miss in their sales business. There are many local e-commerce platforms in Southeast Asia, among which Shopee, Lazada and Tokopedia are the largest players in the region, and the three platforms almost occupy most of the Southeast Asian market share. However, in recent years, other e-commerce platforms have gradually emerged and occupied a place in the Southeast Asian e-commerce market.

In summary , as some governments in Southeast Asia are committed to the digital transformation of their economies and actively promote the development of their e-commerce, foreign investment in the e-commerce related industrial chain is conducive to promoting the growth of the Southeast Asian e-commerce market. After conducting sufficient market research and understanding the risks and challenges, it is a good choice for cross-border sellers to enter Southeast Asia to explore new markets.

Here is a reminder that sellers who have not yet entered the market can choose an e-commerce platform to conduct sales business based on the specific introductions of major platforms and visit survey data similar to this one, and then choose an e-commerce platform suitable for their own sales business after comprehensive consideration.