|
As time goes by, the year 2023 has arrived. Under Amazon's increasingly stringent store reviews, sellers who are still worried about the wave of account suspensions have been moving closer to compliant operations and focusing on white hat tactics. However, Amazon’s recent measures have shown signs of escalating, with various compliance audits of accounts strengthened. Many newly registered seller accounts still failed to “escape”. A large number of sellers were suspected of being scanned due to payment collection It is learned that recently, many sellers in the seller communication group reported that Amazon seems to have launched a wave of number scanning operations for new stores. ▲ The picture comes from the seller communication group Judging from the notification email about the account suspension, the reason given by Amazon is that it is unable to verify the relevant information related to the seller’s account, or has not received any new information related to the seller’s products or sales history. ▲ The picture comes from the seller communication group In this regard, amid speculation that new accounts are more likely to be blocked and that the system misjudged the account, a hypothesis has spread in the industry: the account may be blocked due to the association with the payment account. As we all know, in order to maintain the operating order of the platform, Amazon has always expressly prohibited sellers from having multiple accounts at the same time. Once identified, it will be judged as account linkage, and a warning will be given at the least, and the account will be blocked at the worst. As long as there is a problem with one of the accounts, it will affect all associated accounts. We have learned that there is indeed such a piece of news circulating in the industry recently: if you create multiple sub-accounts with the same payment account and bind them to different stores, Amazon is likely to detect the account association and cause your account to be blocked. ▲ The picture comes from Zhiwubuyan In the discussion of this news, many sellers mentioned that this type of payment association leading to account suspension mainly occurs on new accounts: "At present, old ones will not, but newly registered ones will be killed because of this." "My newly registered account was suddenly determined to be associated with an unfamiliar account, and then it was blocked. After checking with the service provider, it was said that it was associated with payment." "Our new store opened in June, and in July, a third-party payment collection company asked us to provide information about the actual holder of the account. I don't know if this is related to this." However, some sellers pointed out that if Amazon really reviews the association of payment accounts, it will affect a large number of sellers. In fact, relevant news has been raised as early as July 2021, but to this day no one has been able to actually confirm that the payment account will lead to the association. Some sellers also said that Amazon is indeed tightening its review of payment accounts, but it is not listing it as a related factor. Instead, it is strictly checking the correspondence between the store legal person and the payment account . As of press time, Amazon has not responded to this, and it is currently impossible to determine whether Amazon will determine the association based on the payment account. However, there is no doubt that Amazon is increasingly strict in controlling account associations. Once discovered, it is difficult to recover. Therefore, whether it is new account registration or daily store operation and maintenance, sellers need to plan ahead and take anti-association measures in advance. In view of the above discussion, it is not a bad idea to include payment platform accounts in the anti-association strategy. In addition, although the news about the payment connection has not yet been confirmed, the situation in which a large number of sellers were misjudged as brand abusers by Amazon but had difficulty appealing seems to have found a solution. Amazon launches video verification for brand abuse
It is learned that Amazon's review of brand usage is becoming increasingly strict. Since June this year, a large number of sellers' brands have been removed after being determined to be brand abuse by Amazon. It is difficult to appeal, and some sellers have even lost the entry point for appeal. While most sellers are still frowning on this, a seller recently revealed that Amazon seems to have opened a video verification appeal method for this purpose. A seller who was previously convicted of brand abuse stated in a forum that he had received a video verification email from Amazon stating that he had abused his brand. ▲ The picture comes from Zhiwubuyan Amazon requires sellers to make the following preparations for video verification in the email: - Proof of Identity: Sellers are required to present identification documents during the video verification process to verify the seller’s ownership of the brand/trademark.
- Branded products: Sellers are required to bring at least 50 items of each category of products belonging to the brand, along with a list of the products involved.
2. Verification environment Ensure the call environment is well-lit so the Selling Partner Support agent can see the branded product and packaging.- Random inspection samples: During the video verification period, sellers need to follow the instructions of Amazon staff and randomly unpack any product sample.
- Focus on display: During the video verification, sellers need to focus on brand products and brand logos on the products.
Note: This verification is expected to take 30 minutes. According to feedback from a seller, some sellers have successfully appealed through the above video verification. Generally speaking, as long as the materials are fully prepared, Amazon will approve the review. From this point of view, this seems to be good news for sellers who are worried about frequent brand abuse and have no way to appeal. Here, it is also recommended that relevant sellers pay attention to the background messages in time to avoid missing the video invitations sent by Amazon. Have sellers encountered the above problems recently? How did they deal with them? Welcome to discuss in the comments section~
|
