A large number of sellers have triggered difficult video verification and are facing the risk of being blocked!

As time enters August, the traditional peak season is approaching. Many sellers who are faced with plummeting traffic and shrinking profits during the off-season have begun to prepare for festivals with strong consumer power such as Black Friday and Cyber ​​Monday in order to break the sales puzzle.

But as the saying goes, before God wants to bring a surge in orders to sellers, he must first make them suffer in their hearts, work hard on their muscles and bones, and starve their bodies. At this critical moment when sellers are preparing for the peak season and eagerly looking forward to a surge in orders, Amazon has once again started to wield the hammer of scanning numbers. In addition to the previously mentioned payment account issues, supply chain and credit card issues seem to have also become the direction of the spearhead.

It is learned that since the end of last month, a new round of secondary video verification has been sweeping towards many Amazon sellers.

According to feedback from multiple parties, many sellers have recently received video verification emails from Amazon and are required to provide relevant documents for review within 14 days, otherwise they will face the risk of account suspension.

Unlike previous video verifications, Amazon clearly stated in this notification email that the relevant seller account may have been used to engage in deceptive or illegal activities, so Amazon needs additional documents to verify the seller’s identity and supply chain.

▲ The picture comes from the seller communication group

At present, many sellers have had their accounts deactivated due to failure to conduct supply chain video verification in a timely manner.

In this regard, we learned that compared with ordinary video verification, the information and issues that need to be reviewed in this supply chain video verification are more detailed, involving issues such as operations, invoices, supply chain, etc., and the difficulty of passing the review is greatly increased.

According to sellers who have already undergone relevant video verification, some questions during the video verification are difficult to answer or contain traps, and a slightly unsmooth answer may result in all previous efforts being wasted, but if you are well prepared, the pass rate is still very high. Therefore, sellers need to treat this verification carefully, but do not need to be too anxious.

In addition, regarding the opportunity of Amazon triggering video verification on a large scale, we learned that generally speaking, the second review is mainly triggered by new accounts or old accounts whose sales reach a certain threshold. However, according to feedback from multiple sellers, there has been a new change in the recent video verification.

In addition to the above two situations, the following five points are also the "hardest hit areas" that trigger secondary video verification:

1. The account was purchased and has problems;

2. Update of background subject or sensitive information;

3. The store operation address does not match the business license address;

4. The store credit card holder is not the same as the company legal person;

5. The legal representative of the newly registered account is too old and the company has been registered for a short time.

Given that the probability of triggering video verification has been extremely high in recent times, sellers are reminded to pay attention to the above-mentioned situations that trigger video verification to avoid affecting the pace of preparation for the peak season.

It is worth mentioning that regarding video verification, there has been a speculation circulating in the cross-border circle recently: using a virtual credit card to register a new account can easily trigger an enhanced version of video verification.

In the previous article "A large number of Amazon sellers were suddenly scanned, suspected to be related to payment collection!", it was mentioned that Amazon seems to have launched a wave of "indiscriminate" scanning for new stores recently.

▲ The picture comes from the seller communication group

At that time, many sellers considered the possibility of the payment account being associated with the account, as new accounts were more likely to be blocked and the system misjudged the account. So far, there is no confirmed news that the payment account may be associated, but the signal of Amazon's further upgrading of risk control measures is obvious.

Recently, another speculation has also sparked heated discussions in the industry: using a virtual credit card to register a new account is more likely to trigger Amazon's enhanced video verification.

Industry media revealed that recently, a large number of new accounts that received Amazon video verification emails were registered using virtual credit cards:

"A new account was just registered using a virtual credit card, and the video verification has not yet been completed."

"Before, you could use a virtual card to register, but now you have to use a physical card."

“Virtual cards can also easily lead to associations.”

A seller also verified this with Amazon internal staff and received the reply that "virtual cards can easily trigger enhanced video verification . "

▲ The picture comes from the seller’s disclosure

Some sellers also claimed that the inability to use virtual cards has been written into Amazon's registration instructions, which is enough to show that Amazon's tolerance for new virtual credit card registrations has long been reduced.

However, Amazon has not yet responded to whether virtual credit cards are more likely to trigger video verification. For relevant sellers, the top priority is still to pass the video verification as soon as possible to avoid affecting subsequent peak season sales.

Here, based on the current information, we summarize the relevant matters of this video verification for the sellers' reference:

Video verification process:

Step 1: After receiving the above email, the seller needs to make an appointment for a convenient time for video verification.

Step 2: After making an appointment, you will receive an email within 48 hours before verification, informing you of the website for video verification and the meeting number.

Step 3: According to the above instructions, click on the video link to verify the relevant information.

Materials required for the video conference:

1. Original Chinese citizen ID card or passport.

2. Paper version of business license. The name of the legal representative should be shown on the business license, which should be consistent with the name on the ID card.

3. Supply chain and product information, such as purchase contracts, logistics information, credit card bills, utility bills, etc.

If you are not the legal representative of the company: Please arrange for the legal representative of your company to complete identity verification via video conference, or ensure that you have been authorized by the company and can bring the original ID card and business license of the legal representative to complete identity verification at the appointment.

Video verification notes:

First: the appointment line has been changed to Chinese, and you can speak Mandarin;

Second: The verification must be done alone, and no one else can accompany you;

Third: You need to show your business license and ID card during a video call. The video with your ID card and the person will be recorded;

Fourth: You need to prepare purchase contracts, logistics information, credit card bills, water, electricity and gas bills and other information, and make sufficient understanding and preparations in advance.

Regarding specific questions about video verification, based on the sellers’ experience with previous video verification

We also compiled the "Most Complete Amazon Video Verification Answers on the Internet"

Click to follow the official account↓↓↓

Reply to the keyword "video verification" to receive the information

On the eve of this peak season, I sincerely hope that the accounts of relevant sellers can safely pass the Amazon video verification.

Finally, regarding video verification, if you have other things to discuss or add, please feel free to share in the comment section.