Can we use blind dates to understand Amazon advertising?

Can we use blind dates to understand Amazon advertising?

Everyone just returned home for the New Year

I guess 99.99% of single sellers are being urged to get married.

Some of them should have had a blind date.

Have you ever thought about this?

Is working for Amazon similar to a blind date?

This question opens my mind, right?



first.

The listing itself can be seen as an unmarried young man opening a blind date post.

The title and picture, as well as the appearance and height, are the first things you see, commonly known as eye contact.


Product function and price , like houses, cars and jobs, are very important and are the primary considerations for most people, which are also the hard conditions.


The delivery method and delivery speed are your dating style and punctuality rate. If you often stand people up, you will not end up well.


The five-point description and product description are your self-introduction. Although you can brag, you have to brag in a decent way.


Review is your ex-girlfriend's evaluation of you. Although it is difficult to find out in real life, just assume that everyone can see your ex's affirmation and denial of you.


Q&A is a public question that your other blind date partners ask on your social media account. If you want others to know more about you, then think about how to answer it.


Related Video can be about how you are nice to your ex, showing your love without making your blind date jealous. After all, in some countries, a man can marry four wives.


Product quality and user experience are a reflection of the young man's personality, temperament and ability, which may only be truly understood after marriage.


Now you all understand that Listing itself is a person. He has advantages and disadvantages, and he has scores in various aspects.


So what is advertising? You can think of advertising as a matchmaker. You pay the matchmaker to let you date your blind date earlier. Please note! It is not an arranged marriage, it just provides you with the opportunity to date.

So what is the content of the advertisement? It is your own conditions in all aspects, that is, the Listing itself.

Therefore, the core of the advertisement is still the listing itself.


I agree with what the original author of this article said. Advertising does not need to emphasize the input-output ratio. Advertising is to increase your exposure, just like a matchmaker can only help you date more people. The input-output ratio is determined by the listing itself. If you are short, ugly and poor, you will spend a lot of money on gifts and still be treated as a backup. If you are tall, handsome and rich, you can charm girls with just a finger. So the ACOS depends on your own conditions.


Automatic advertising means that the matchmaker will introduce you to a row of girls after reading your personal introduction. These girls are the ones the matchmaker thinks are suitable for you. Negate the key words , and deny the men first. If you are not gay, as for the girls, don't rush to deny them. The more you deny, the less chances you have.


What is manual advertising ? It means that you continue to stay in the blind date agency and pick out a few girls to focus on. Unless you must have this one or a few girls, you should still turn on automatic advertising and just control the budget.


I don't know if anyone will criticize me for saying this...

I don’t know if I have misinterpreted the meaning of this great god.

You should read it yourself. The following is the original text.


I have been working on Amazon for almost 5 years. I would like to share my personal experience of CPC with you. If you have any objections, please keep them or discuss them. I have no intention of despising or excluding others.
 
First of all, and most importantly, I think the so-called data collation and analysis are meaningless. As soon as I said this, I felt like 10,000 people were going to start criticizing me. I was trembling with fear. . .
 
Let me first explain my logic. The so-called data is the summary of the current results of your product itself. In other words, it is ridiculous to optimize or adjust the results. The so-called optimization data analysis only changes the CPC cost, and the result remains unchanged. So in other words, we should prioritize solving the pre-problems that affect the results. There are only two: product and display. Here we only talk about CPC content, so I won’t talk about how to make the product and display well.
 
For a product, there will be at least 2-3 core keywords (core words + traffic words). The core words refer to the precise words of the product itself. These 2-3 core keywords can basically bring you 80% of the traffic and orders. In theory, if you put the core words on the first page, you will basically have a lot of orders, right? It is indeed like this. Some friends who are swiping orders will jump out. Isn’t it very simple? Why can’t my swiping orders be popular even on the first page? Once the advertisement stops and the swiping orders stop, the orders go down? (This is a typical result of a problem with the preconditions that affect the results)
 
So here is a key point, which is that a large part of advertising is used to test the potential value of the product. If this testing link is missing, the advertisement itself is stupid. Generally speaking, the difficulty of advertising generally determines the degree of market competition, and the cost generally determines whether your product is good or not.
 
Here we need to talk about weight (customers use keywords to search---see your product----click in----and complete the purchase. The whole process is equivalent to generating a weight for this keyword. The higher the weight, the higher the ranking of the keyword)
 
Therefore, the core factors that influence customers' purchases (conversion rate) are the product itself and keyword accuracy (keyword accuracy depends on product positioning and applicable scenarios) when the exposure is the same. Therefore, when your accuracy is consistent, the product itself is the decisive factor (the product itself is a value attribute, and good quality and low price are the best optimization, that is, if you sell a product worth 10 yuan to customers for 9 yuan, that is the factor that stimulates purchases)
 
The above is the overall logic.
 
So do you understand what the real purpose of advertising is?
Yes, that is to establish the core keyword weight - quickly stretch the ranking - of course, at the lowest possible cost (so don't get caught up in how to reduce the cost)
You should pay more attention to whether it is effective and how to get your money back after it is effective. These two points are more important.
As I always say, I am afraid that the advertising will not pay off. If the money is not paid off, it means that either the advertising is rubbish or the product is rubbish.



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