The strictest requirements ever! Amazon's new five-point description rules will take effect on August 15!
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Amazon has recently updated the requirements for the five-point description of product details pages. The new requirements will take effect on August 15th ! ! This update is the most strict in history! When you write five o'clock in the future, you really have to say goodbye to those fancy emojis and symbols ! Even the ASIN code and some frequently used words cannot appear , otherwise the five points will be deleted, and then Amazon will use AI to help you rewrite the five-point description ! Starting August 15, 2024, Amazon will update existing product bullet point requirements to simplify and improve product detail pages for customers. The most important of these are restrictions on special characters, emojis, and some phrases (such as those related to refund guarantees). Amazon mentioned that if the requirements are not met – the original content may be removed or replaced with new AI-generated content. 💫 ● Restrictions on special characters, emojis, and some phrases (e.g. refund-related guarantees).
💫● Guidelines for writing high-quality bullet points for Amazon backend: 💫 ● Examples of high-quality five-element selling points in Amazon backend: After this update, most sellers should pay attention to modifying the five-point description, because whether it is emoticons or money-back guarantee, I believe that many sellers have directly written them in the five points before. It was possible before, but not now. Amazon's policies are constantly changing, so you must follow Amazon's latest policies in a timely manner. Here are a few suggestions for sellers: 1. If you have already used special symbols and emoticons, it is recommended that you delete them yourself. Some sellers will add product-related emojis for the sake of aesthetics. Now that this requirement has been issued and will take effect on August 15, instead of asking Amazon to remind you, it is better to update it yourself. There is still time. 2. Do not use phrases related to after-sales protection. In addition to these, you should also be careful to avoid some sensitive words and infringing words on the listing details page. In addition to the existing review process, Amazon will use generative artificial intelligence (AI) to help sellers optimize the quality of product information. Amazon will remove non-compliant product descriptions and use AI to generate compliant high-quality bullet points . Amazon will provide AI-generated quality-related improvements for sellers to review and will not publish them directly to the seller's product information. However, Amazon uses AI capabilities to generate richer product information, and sellers' feedback is very important. If the seller does not take action before the deadline, the Amazon system will modify it by default and it will be automatically published after the feedback deadline expires. However, the seller still has control over the published changes, and after the deadline, the seller can contact the seller support team to make any changes. To review a proposed listing update, sellers must: 1) Download the Excel file with the suggested changes 2) Review the updates, provide feedback and save in this Excel file It’s important to note that “Review Product Information Updates” does not provide an option to join or opt out of this service. Click the "Download for Review" button on the review page to see the ASIN attributes, current values, and system recommended values in the table. Carefully check whether the changes recommended by the system are reasonable. Generally, AI recommendations may not be accurate:
Amazon hopes to adjust listings through artificial intelligence to achieve better sales results, but AI may not have an advantage over sellers who have spent a lot of time studying wording and sentence structure. AI-generated content may be more in line with Amazon's requirements, but it may not be in line with the platform's algorithms. Especially for mature products that have been running for many years, interfering with it may affect the weight of the listing and order performance. Therefore, if sellers receive this type of "product information update" prompt, it is necessary to review them one by one to avoid erroneous changes to the listing. |
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