What is Global Easy Shopping? Global Easy Shopping Review

Founder Introduction

Xu Jiadong, male, born in 1977, Chinese nationality, no permanent overseas residence. Graduated from the University of California, Davis, with a Ph.D. He founded Global Easybuy in 2008 and has been the general manager of Global Easybuy ever since.

Basic Situation

Global Easybuy can distribute suppliers' products to various sales channels, including self-operated platforms such as China brands, Gearbest, Zaful, and third-party export platforms such as Amazon, eBay, AliExpress, Wish, LAZADA, Shopee, etc. At present, Global Easybuy's sales network covers more than 200 countries and regions around the world, and has overseas warehouses in the United States, Britain, Germany, France, Australia, Japan and other countries.

develop

In 2007, Global Easy Shopping Company was established.

In 2011, a wholly-owned subsidiary was established in Hong Kong, which received venture capital from Shenzhen Innovation Investment Group and launched three proprietary brands including Excelvan.

In 2012, we established several overseas warehouses and obtained many national copyrights.

In 2013, it became a cross-border e-commerce platform trusted by suppliers.

In 2014, it was successfully listed on the A-share market through mergers and acquisitions.

In 2015, it became a national e-commerce pilot unit.

In 2016, the new office building was put into use, and the company won the "Cross-border E-commerce Platform Trusted by Suppliers" award for three consecutive years.

In 2016, relying on its own brand "Wuzhouhui", it initially built an omni-channel import e-commerce system covering its own platform, third-party platform, mobile terminal, WeChat business, and O2O offline experience stores. The third-party platform and O2O offline experience stores began to show brand effect, and certain results were also achieved in overseas commodity resources, cross-border supply chain, bonded warehousing and other resources.

In 2017, the company celebrated its tenth anniversary and its turnover exceeded 10 billion.

In October 2017, Shenzhen Global Easybuy E-Commerce (hereinafter referred to as "Global Easybuy"), a cross-border export e-commerce company, launched a new supplier open platform - "Distribution Direct".

Revenue

In 2012, Global Easy Shopping achieved operating income of 198 million yuan and net profit of 13.9104 million yuan.

In 2013, Global Easy Shopping achieved operating income of 466 million yuan and net profit of 30.1461 million yuan.

In 2016, Global Easybuy's cross-border export business achieved operating income of RMB 674,037.13 million, an increase of 84.86% over the same period last year.

In 2017, the company achieved operating revenue of RMB 11.441 billion, a year-on-year increase of 59.72%.

Financing

In July 2011, Global Easy Shopping received tens of millions of yuan in Series A investment from Shenzhen Capital Group, Red Soil Ventures and others.

In July 2014, Global Easy Shopping was 100% acquired by Shanxi Baiyuan Pants Chain Operation Co., Ltd. for RMB 1.045 billion.

invest

In August 2018, the import e-commerce platform Wuzhouhuihaigou received another round of financing after its first round of 200 million yuan in financing. The investor was Global Easy Shopping.

In December 2015, the import e-commerce platform Wuzhouhuihaigou once again received an investment of 1.57 billion yuan from Global Easybuy.

Awards

In 2016, it won the award of "Cross-border E-commerce Platform Trusted by Suppliers" for three consecutive years.

In 2016, GlobalE-Commerce won the "Fengming Award for China's Most Influential Cross-border E-commerce Enterprise".

In 2017, Global Easy Shopping won the "Fengming Award for E-commerce Autonomous Platform Innovation".

In July 2018, at the 7th China Financial Summit, Global Easy Shopping won the 2018 (Industry) Influential Brand Award for its outstanding performance in the cross-border e-commerce industry.

In October 2018, Global Easy Shopping won two major awards at the 15th China International Fair for Cross-border E-commerce: the "2018 Fengming Award for China's Outstanding Cross-border E-commerce Platform" and the "2018 Fengming Award for China's Leading Cross-border E-commerce Figure Award". This is the third consecutive year that Global Easy Shopping has been recognized by the Fengming Award.

In December 2018, at the "2018 China Economic Summit Forum and the 16th China Economic Figures Annual Meeting" jointly hosted by the Global Times, Xinhuanet and other institutions, and co-organized by professional brand evaluation agency Asiabrand, Global Easybuy was listed as "2018 New Era China Economic Innovation Enterprise" and the company's founder Xu Jiadong was named "2018 New Era China Economic Outstanding Figure".

Competitiveness

1. Leading application of technology and keeping pace with the times

Global Easy Shopping has continuously increased its investment in technology research and development, and has taken the lead in the cross-border e-commerce industry to bid farewell to the extensive human wave tactics and enter the stage of intelligent, automated and data-based operation and management.

2. The world's leading cross-border intelligent logistics and warehousing system

Global Easy Shopping has established 46 overseas warehouses and more than 100 cross-border logistics lines in more than 20 countries. The powerful and efficient global warehousing and logistics system has become the company's "invisible" competitiveness.

3. Precise online marketing and leading promotion capabilities

Global Easy Shopping adopts different online marketing and promotion strategies for different market regions, thus obtaining a large number of high-quality users. In addition, its own brands represented by Gearbest and ZAFUL have marketing cooperation with more than 100,000 Internet celebrities, experts and geeks in 100 countries around the world, and have established a huge social marketing channel. The number of fans of SNS accounts exceeds 10 million, and the trend in Google Trends far exceeds that of its peers and competitors, with huge development potential.

References

• 1. Global Easy Shopping's business model comprehensively leads the upgrading and development of cross-border e-commerce: People's Finance [cited on 2019-03-08]
• 2. Global e-Commerce appeared at the China International Fair and won the Fengming Double Award: Sohu [cited on 2018-10-11]