Amazon Black Friday Prime badge comes with high shipping costs? The issue of Black Friday discounts not showing has been fixed.

Amazon Black Friday Prime badge comes with high shipping costs? The issue of Black Friday discounts not showing has been fixed.



Anonymous user

My C position

01.
Amazon Black Friday logo comes with shipping costs?

As the title says: I see that a competitor has a Black Friday logo and can also carry a high shipping price. Isn’t it that members can only report free shipping? Or are there other activities that can share this logo?
 

In addition, this year's Black Friday and Cyber ​​Monday sales were outrageous, with over a dozen accounts experiencing a total collapse, sales at 20% off, ads doubling, and orders "surging" by an astonishing 10%! ! Why didn't the Black Friday sales pick up until the 28th?


02.
The bug that the member-only discount was not displayed has been fixed

Good news: the members-only deal promotion should have been completely fixed;
The bad news: One less reason to report to the boss why sales are so low.

Summary:
1. Don’t panic when things go wrong;
2. Extend the promotion period

But the sales volume is getting worse and worse, and it seems that the impact of whether the black Friday deal is shown or not is not that big = =.

03.
Why didn't Christmas products see traffic growth this year?

How is everyone's inventory situation? Is there a lot of backlog? I have been working on Christmas products for the US site for three years. In previous years, Amazon's Christmas products would start to see a surge in traffic around November 25, and then most of the inventory would be sold out in about two weeks.

However, due to the impact of Black Friday and Cyber ​​Monday this year, traffic and conversion have not improved much so far. The links that used to have 100 to 200 orders in previous years are now only a few dozen orders. Maybe they are all waiting for Black Friday or Cyber ​​Monday? But Cyber ​​Monday is already early December. According to the trend of previous years, Christmas products will only be sold until around December 15th. Do you still have a lot of inventory backlog? Do you plan to clear some of the inventory on Black Friday and Cyber ​​Monday or do you think the peak season for Christmas products will be delayed?



"Wonderful Reply"


Anonymous user

Endorsed by: JuliaWong

I didn’t do flash sales or Prime member discounts. On the 20th, the daily order volume of a single link was close to 150 orders. After the 21st, the daily order volume was directly cut in half, and the advertising cost was about 20% more than usual. Today, the order volume was cut in half again. I really want to cry.


Amazon is getting more and more extravagant these days. If you don’t pay for Black Friday, you won’t get any orders. If you pay for Black Friday, the lowest price is at least 15% lower, with no profit, and a huge amount of advertising costs. Moreover, the number of orders even though you paid for it this year has not increased many times.


On the one hand, we have to deal with Amazon, and on the other hand, we have to give back to consumers with higher cost-performance than usual, otherwise there will be no orders on Black Friday. But then it would be pure charity, and selling suddenly becomes meaningless... It is really getting harder and harder.



Amazon Light   -Eliminate all evil

In the past, Black Friday and Cyber ​​Monday were only two days, so I didn’t do it. If I didn’t do it during that short period of time, it wouldn’t seriously lower my ranking. You have to do it now. If you don’t do it in 12 days, it will be gone. It’s really like giving discounts with tears in your eyes. . .



A romantic sentiment

Agree from: kim7799, White-cut chicken is really delicious, malaimo, manachu, maizi1234 more »

In the past, the overall traffic increased. As long as you participated in the event, the number of orders increased. This time, it is more like the high-proportion products siphoning traffic from the middle and bottom products.





Anonymous user

Endorsed by: Wealth

Since the first day of the event, sales have been up and down, and compared to last year, it is also lower. I feel really anxious looking at the orders every day. This year is over. I was expecting a surge in sales on Black Friday. Now it’s good. I can go home early for the New Year (crying)



Pineapple is not a pineapple head

There is no Black Friday feeling here at all. Even though all products participated in the Black Friday prime discount, sales only increased by 15%, but the advertising costs doubled. It feels like participating in an ordinary 7-day flash sale.



The upright post-80s   - An operator who doesn't want to be a boss is not a good developer

Agree from: Hong San 666

I have a SKU that has a separate ad. I couldn't use up 10 dollars before, but today I used up an astonishing... 20 dollars. What's even more bizarre is Lin Dan. It shocked the headlines of UC.



Basic salary is not enough for pig's trotter rice  

Agree with: Jiang Xiaopi, Nameneo, NachoWu, zzzfanren, humbly ask for advice and get rich

I offer a 40% discount, and the advertising expenses increase by 50% compared to usual. Sales are cut in half. What should I say?



Anonymous user

Endorsed by: JuliaWong

The 28th seems to be the worst sales day since the start of Black Friday. The sales volume is almost back to the level before the discount.

Snails are also awesome • Liaocheng • 1 day ago

The key is that advertising costs are still increasing, advertising acos are all going up, but orders are not going up.



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