How to Reactivate Sales and Ranking of Old Amazon Products

How to Reactivate Sales and Ranking of Old Amazon Products

If new products are the hope of the store and the source of growth, then old products are the guarantee of performance!

Old products are also divided into the top five in the category and half-dead old links. The sales of old products in the top five categories tend to be relatively stable. We need to re-optimize the half-dead old links!

01     Analyze the number of reviews and star ratings of products


1. Find negative reviews : For sellers, the best way is to contact them using legal means;

2. Resolving negative reviews : Generally, buyers who leave negative reviews are likely to return the product. In this case, you can find the buyer with the ID of the buyer who left the negative review from the return order, and provide the customer with a compensation plan. There is a certain probability that the negative review can be deleted.

3. Analyze feedback : Organize and collect buyer return feedback from the buyer’s voice, analyze negative reviews and feedback, guide the optimization of product quality, and assist in operational decision-making.

4. Failure to promptly take action after the product is put on the shelves results in missing the platform’s traffic support period for new products.

5. Negative reviews were encountered during the promotion process, the negative review rate was high, and the rating was lower than 3.8 stars.

6. Product defects, poor quality and high return rate.

7. Out of stock or other accidents during the best promotion period.


02 Analyze inventory


Case 1: Old link inventory is low (1-500)
It is recommended to use off-site promotion to clear inventory first.

Case 2: Large inventory of old links (500+)
It is recommended that in order to reduce additional warehousing costs and maintain a good store IPI score, you can rhythmically handle backlog inventory through off-site promotions.


03 Check traffic


Is the core word in the later position (after P5)?
If all four conversion check items are No, only traffic is Yes.

3 activation methods:
1. Apply for a 7-day promotion and use the traffic support and conversion bonus of the promotion to quickly boost rankings;
2. Brushing orders: the amount of orders brushed should be based on the minimum daily sales on the homepage, and maintained for more than 7 days;
3. Flash sales, do it several times every now and then, the more the better, use sales stimulation to boost rankings


04 Activate sales strategies for old products


1. Expand the number of products and add variants, such as the number of colors, sizes, and the same style with different pictures, to meet the various choices of customers. Increasing the diversity of products can increase sales, and under the same parent body, it can reduce advertising costs and marketing costs such as flash sales and obtaining reviews.
2. Multiple accounts, differentiated models for different brands, minor modifications, monopolizing categories, and planning profits of 100,000+ for each category.
3. List on multiple sites. First investigate the demand and competition of the corresponding sites, and then list on suitable sites to increase sales and profits.


05Advertiser placement and adjustment strategies


1. Link adjustment direction:
Improve all product images and information with 100% coverage, and use high-quality images and product descriptions to display product information. If the exposure is not enough, add keywords to the copy; if the clicks are not enough, change the first picture, increase the discount, and increase the positive reviews; if the conversion is not enough, optimize the keywords of the pictures, videos and copy. QA layout keywords, upload videos, keep urging comments, and release VINE to increase high-quality positive reviews.

2. How to place and adjust daily advertisements:
It is necessary to adjust advertising every day: there are multiple advertising types including SP, SB, SD; different advertising products are suitable for different marketing stages. For different advertising goals, we also need to adopt diversified advertising forms and make more attempts. In the daily operation process, there is no set of conventional advertising methods, and different strategic adjustments must be made according to their own development stage.

3. What ads should be placed on old links?
Core words, out of words
The ways to obtain it are: historical advertising data; use third-party software to check which words are the main sources of traffic. Combine the two, select the core words, and then use precise card ranking, use broad to expand traffic, and then analyze the customer's search frequency, search for more root words, and use the root words to use broad, precise and phrases.


06 Product promotion plan without ordering


1. The product cost is 30 USD, the market price is 35-49 USD, adjust the selling price to 44.96 USD (it is recommended to start with high price and high discount, with a hurdle on 5/9)

2. Adjust the discount to $5 off for COUPON and $10 off for exclusive use, and maintain the price after discount.

Adjustment without placing an order: set the price to 39.992; set COUPON discount of 4 USD (at least 5%); set exclusive discount of 4 USD (at least 10%). Discount stacking is better than single discount!


07 Order breakthrough method


1. Continue to increase advertising traffic through advertising

2. Improve conversions through product copy, price, discount, review, QA, and video

3. As orders increase, natural traffic also increases, increasing natural orders.

4. Combine on-site flash sales with off-site promotions to boost sales

5. Keep working on it, accumulating link weight day after day, until you have enough natural traffic without doing any activities

6. Report activities and conduct promotions before the peak season to increase sales and profits several times during the peak season.

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