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What an unexpected start to 2025! Especially in recent times, from fake orders, brand invalidation to trademark explosion, sellers have been in dire straits, but they did not expect that Amazon's advertising backend is also in a mess. A large number of sellers reported that the advertising backend is abnormal, the backend data is bleak, and even many sellers' shopping carts have suddenly disappeared... These annoying things are just like stacking buffs. It is really hard for sellers... Bad start to the year! A large number of sellers’ ads are abnormal
Recently, many sellers have reported that extremely strange situations have occurred in their own advertising. # The first situation: a lot of advertising money is spent, but orders plummet The current situation for some sellers is that their advertising expenses are being consumed at an increasingly faster rate, but the order volume is not increasing but decreasing, and continues to plummet. An industry insider observed the data panels of 20 sellers of different sizes and found a dangerous signal: once the advertising expenditure drops by more than 15%, the decline in order volume tends to accelerate to more than 30% . For example, a tool seller tried to reduce the advertising budget from an average of $200 per day to $170, but the order volume plummeted from 120 to 40. This non-linear decline was more severe than expected! In the face of this cliff-like decline, it is recommended to proceed in three steps: 1. Optimize advertising : focus on closing advertising groups with conversion rates below 1.5%, retain at least one manual precise matching group, maintain traffic entrances, and reduce invalid advertising expenditures. 2. Inventory grading : The price reduction of saleable inventory is controlled within 15% to avoid excessive profit sharing; unsaleable inventory is cleared on off-site deal platforms first to speed up capital recovery. 3. Multi-channel operation optimization : Product selection strategies require a more flexible testing mechanism, and traffic acquisition should try a multi-channel combination. There is no magic formula to deal with a plunge in orders, but timely stop-loss and precise adjustments can make the losses controllable. # The second situation: the advertisement cannot be burned out Recently, a Shenzhen seller asked for help in a forum: "The ads on the Canadian site suddenly stopped burning out! I tried opening some new ads and maxed out the budget for bidding, but still couldn't burn out. After checking, there were no problems with the product links, shopping carts, etc." The seller thought it was just a mistake in his advertising strategy, but he didn't expect that this news triggered a strong resonance among many of his peers. Many sellers said they encountered similar problems: "Last year, the average CPC was 0.7, and last week I suddenly found that I couldn't spend the advertising money." In this regard, a seller consulted Amazon Advertising Customer Service, and the customer service replied: Due to technical problems, the system was unable to retrieve the advertising, resulting in the advertising being filtered. They also stated that many sellers had encountered similar situations and recommended waiting for processing. In response to the situation where the ads cannot be sold out, some sellers said that by continuously increasing the bid or restarting the ads , there is a certain probability that the ads will return to normal. Here is a solution from a seller: "After giving up the high bid and returning to the bid that had good conversions before, the ads returned to normal." According to seller feedback, some sellers have started to experience advertising problems since the end of January this year . The reasons may be problems with the Amazon system or the platform is adjusting its algorithm. Sellers still need to respond calmly, make diversified layouts for advertising, improve data tracking mechanisms, and remain cautious when adjusting advertising strategies! Amazon shopping cart suddenly disappeared
It never rains but it pours! Recently, just when all sellers were worried about the abnormality of their advertisements, the shopping carts of some sellers disappeared for no reason in recent days. According to people familiar with the matter, not long ago on Amazon's official forum, at least a dozen Canadian sellers reported that their shopping carts were lost for no reason , but they have been restored in the past few days . Everyone speculated that it might be caused by a system bug. The sellers have suffered different degrees of order loss due to the loss of shopping carts. One seller said that his average sales in the past was about $1,300, but recently his sales have only been $40-100 per day. However, there are also sellers whose listings are directly judged by Amazon as high-priced sales, and they are required to reduce prices. It is reported that this seller has been working on Amazon for 11 years, with annual sales exceeding 14 million US dollars. If he reduces the price according to Amazon's requirements, he will lose money. Currently, the seller cannot appeal at all. In fact, most Chinese sellers know that such problems usually occur because of price comparisons with other platforms. If the price of the same product is lower on other platforms, Amazon ’s price monitoring mechanism will be triggered , causing Amazon to cancel their shopping cart qualifications. This may even be caused by your competitors, who will maliciously publish your listing to other platforms, causing your shopping cart to disappear. Although the specific reason for the shopping cart disappearance was not found this time, Dabao has collected possible situations where the shopping cart is lost, and you can check it yourself: - Check supplier prices : Make sure your selling price is lower than the supplier's price.
- Check the situation of follow-selling : Check whether your products are being followed across the entire site.
- Understand the “competitive price” : Use the Google app to search for the same product on other platforms, and complain about the listings that sell at low prices. At the same time, attach links and screenshots of the brand manufacturer’s website so that Amazon can re-match the “competitive price”.
- Pay attention to the return rate : Too high a return rate can also lead to lost shopping carts.
At this critical moment, with the Spring Sale in front and Amazon's strict risk control behind, sellers need to make steady progress. Strive to ensure compliance operations, increase orders, and try to avoid losses due to some problems that you didn't notice!
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