The secret of a 200% surge in orders, it’s not too late to click now

1. First, we need to understand the types of reviews on Amazon.

Amazon reviews are mainly divided into three types: text, pictures, and videos. Generally speaking, in order to pursue the number of reviews, 90% of the reviews of sellers' products are text reviews. Text descriptions are relatively thin and not as convincing as video reviews. Therefore, we should do more video reviews, which will help increase product sales and conversion rates. For example, Amazon video channels can bring huge traffic and increase page conversion rates.

2. Is the quick review reliable?

Direct reviews are a way of writing reviews for products without purchasing them. The advantage is that the reviews are posted quickly and are visible almost immediately after being posted. However, since the end of November last year, the deletion rate of direct reviews has been very high, almost reaching more than 90%, so fewer and fewer people are using direct reviews now. In fact, direct reviews can still be posted, but you need to avoid the following points:

*The number of direct reviews is significantly higher than the number of product sales or purchase reviews;

*The buyer is not an Amazon member;

*The buyer account that leaves direct reviews is created through an Amazon gift card or virtual credit card.

3. How to invite overseas buyers to post reviews

Sellers can leave reviews by finding people in Facebook groups or looking for review websites or apps.

It should be noted that the person who leaves the review must be an Amazon Prime member, otherwise the effect will be discounted. In addition, because the review is left by a real person, the time and specific content of the review are difficult to control.

4. Does the number of reviews determine the weight of the listing?

The answer to this question is no. Amazon focuses on your conversion rate and order volume, not the number of reviews. This can be seen from the order of product positions when searching for keywords on the homepage.

The number of product reviews found on the homepage may be less than 10, but the following pages may also have products with over 1,000 reviews.

However, this does not mean that sellers can ignore reviews.

5. Is the VP tag of the review important?

Many sellers pay great attention to the VP mark, thinking that this mark will affect the weight of the listing. In fact, this is also a misunderstanding.

The main function of the VP mark is to make buyers feel that this is a real review, but it does not have too high a weight. The search weight comes from the CTR (click-through rate) in the keyword search results, and the page weight comes from the conversion rate of clicking the Buy Box button. In other words, click-through rate + conversion rate = listing page weight, which means that it has little to do with the VP mark.

6. Comment safely, not quickly

Amazon's calculation rules stipulate that each Prime seller account can only post 5 direct reviews per week, and the number of direct reviews cannot exceed the number of reviews posted after purchase. If the number exceeds Amazon's rules, it will be judged as manipulated reviews. In addition, if the review is immediately posted after receiving the goods, it will also be judged as manipulated reviews, so the review should focus on stability rather than greed for quantity and speed.

7. Is it possible to fake orders and get reviews?

According to statistics, without human intervention, a listing would need to sell 100-200 items to get one review, which means sellers often have to rely on fake orders to get reviews.

However, Amazon’s calculation rules have now begun to fully prevent fake reviews, resulting in a review rate of only 10%-20% for fake orders.

Such a rate of reviews is not surprising, as reviews generated by machine software are too easy to detect. Therefore, if you want reliable reviews, you still need real people to review.