A+ pages are gone? Amazon updates the picture and text display module!

Recently, many sellers have reported in our communication group that there are problems with the A+ page. Some cannot be displayed normally, and some cannot be edited in the backend. (If you want to join the group, please scan the code at the end of the article)

However, the A+ situation is very similar to a backend glitch. Some sellers will automatically recover after a problem occurs, while others need to contact customer service to resolve it. Why did Amazon glitch again at such a critical time just before Black Friday?

In addition to the ad revamp mentioned a few days ago, the A+ module has recently begun testing a new feature on a large scale - Amazon A+ Experiments (yes, that’s right, Experiments).

It is because the new A+ function is being tested on a large scale recently that the sellers’ A+ pages are unstable. The situation will improve once Amazon completes the update. So what is the use of this new function?

What are the new A+ experimental features used for?

Simply put, the “Experiments” feature allows us to conduct split testing experiments (also called A/B testing) on ​​A+ pages to compare the impact of two different A+ pages on conversions.

In the past, when we tested whether a newly created A+ page was effective for conversion, we would record the data before and after changing the page, and then compare them to determine the effectiveness of the new page.

The biggest disadvantage of this method is that it cannot control other variables, because the two A+ pages cannot be replaced at any time, and there must be a sequence. So the results of our self-test are actually not accurate . Other variables such as platform traffic, conversion, activities, etc. will interfere with the results.

The newly launched “Experiments” feature can test the effects of two A+ pages while keeping other variables basically unchanged.

The principle of implementation is that sellers need to prepare two sets of A+ pages for the products participating in the test when starting the test.

Then, “Experiments” will randomly display one of the two pages to buyers who browse the product page within the set period, and update the real-time results once a week to show which A+ has the best sales promotion effect.

The advantage of this is that the official has eliminated other influencing factors for us, thus ensuring that the final conclusion is close to reality.

A+ pages often play a key role in product conversion. Even sellers who have not registered will contact service providers to apply for A+. This change to A+ is indeed a more convenient function. After Black Friday, you can use this function to optimize your A conversion rate. Here I will tell you how to use it and some precautions when using it.

Experiments usage guide

The steps to set up "Experiments" are very simple. Select the Asin that meets the requirements, then name it, set the duration and start time, select two different A+ pages A and B (you can also create new ones) and submit the experiment.

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