6 Internet celebrity marketing platforms! A must-have for cross-border sellers!

Scrumball

Scrumball is a global social media marketing platform. The search for influencers is quite accurate. Basically, most influencers can be found. If you can't find them, you can also analyze the data by connecting and importing. In addition, Scrumball has launched a powerful AI plug-in for influencer analysis. With this plug-in, you can quickly analyze every post or video from an influencer, thereby improving efficiency.

advantage

1. Extensive overseas influencer resources: With a huge pool of social media influencer resources, it can help users conduct influencer marketing on a global scale.

2. Update data in real time: Regularly update the latest brand and influencer data to ensure that users get the latest information in a timely manner .

3. Competitive product insights: Scrumball can help users view the promotion status of competing products more intuitively and adjust their marketing strategies accordingly.

shortcoming

1. Platform usage cost: The cost is relatively high, and using Scrumball may require sellers to invest a large amount of money.

2. Complex user interface: According to some user feedback, the user interface and functions of Scrumball may be slightly complicated, and users need to spend time to familiarize themselves with it.

SocialBook

SocialBook is the world's largest overseas social media database, covering all YouTube and Instagram account data; the plug-in version can be installed in Google browsers, and the data will be synchronized in one second wherever you scan social media.

It is also the world's most intelligent influencer management platform. It provides one-stop influencer promotion services for enterprises by organizing influencer resources on social media platforms. Simply describe your promotion needs on SocialBook, such as product type or promotion method, and SocialBook will match you with the most suitable influencer. What's more exciting is that SocialBook is also equipped with a real-time database and CRM tools to help you find the influencer resources you need on time.

advantage

1. Covering mainstream social platforms: such as YouTube, Instagram, TikTok, Twitter and Facebook, helping users monitor global public opinion.

2. Professional local team services: Through professional local team services, ensure that users' marketing strategies seamlessly connect with local market demands and increase brand awareness and popularity.

shortcoming

1. Data authenticity: Although the platform has a large amount of data, there may be problems with robot fans, which may affect the authenticity of the data.

2. The analysis of the pros and cons of the delivery may not be detailed enough: Although the platform provides a large number of Internet celebrity resources, the analysis of interactive groups, interactive status, etc. may not be in-depth and comprehensive enough.

Famebit

Famebit is one of the largest platforms for influencer marketing, with original bloggers on Instagram, YouTube, Facebook, Twitter, Tumblr and other major social networking sites. The advantage of Famebit is that you can post ads for free and receive suggestions from original bloggers. Then, you can choose to hire your favorite bloggers and pay them.

If you don’t have the resources or know how to design marketing content for your product, using this platform to select the creative marketing content you pursue is a good way.

You can find internet celebrities from all walks of life on this platform, including beauty and fashion, health and fitness, games and apps, technology, pets, etc.

Shoutcart

Shoutcart is a marketplace for buying Shoutouts. While some original bloggers can be very cheap, it’s still a fairly open platform, so be sure to carefully evaluate the influencer accounts you want to work with.

With prices starting as low as $15, each creator has basic stats and a score to help you gauge whether their followers are real and legitimate.

You can purchase Shoutouts for creative ads, and you can choose to pay more to have influencer accounts post your ad link on their profiles for a limited time.

affable.ai

Affable.ai is an AI-driven influencer marketing platform that helps brands and businesses find influential people and conduct effective marketing promotions by tracking real-time data on multiple social media platforms, including clicks, likes, shares, and engagement.

advantage

1. Powerful search and filtering capabilities: Affable.ai has the ability to allow users to use 20+ advanced filters for influencer discovery and search through an additional 7+ filtering functions to find relevant, authentic influencers at scale.

2. Fake follower detection: Affable.ai not only uses machine learning and big data analysis to help brands conduct efficient KOL marketing campaigns, but can also detect fake followers and tap into fans’ interests, which is extremely useful for users.

shortcoming

1. High cost: As an artificial intelligence tool, Affable.ai may require a large investment, including time, resources, and money, to create and maintain such a system that can simulate human intelligence.

2. The degree of automation: Although Affable.ai has powerful search and screening functions, it may still require more manual analysis and tuning in terms of the quality of its delivery.

If you are looking for overseas influencers for marketing, you may want to try these platforms in combination with the characteristics of your own products. Finding the right platform and getting a list of influencers is only the first step. Once you have found an influencer, how do you deal with whether the other party is willing to respond or has low cooperation intention?

What is more important than these is to judge whether the influencer is suitable for your product, and to predict whether the influencer placement can increase product awareness and boost sales.