"Earthquake Level"! Amazon bans accounts for variant violations!

Industry sources say: variant scanning will continue until December 30th

But it is also recommended not to panic:

Some sellers were lucky enough to escape the disaster : "Amazon customer service saved me. They called me and asked me to dismantle the variant. Only then was the company's large size saved. It was terrifying!"

Generally, violations by new accounts, infringements by big brands, repeated violations (such as this round of variant violations), video authentication fraud and rejection, and a series of other violations that Amazon considers serious may be triggered.

If you receive a Performance Notification related to a variant, there are three possible scenarios:

Case 1:

The variations are split, but the sales of the ASIN are not affected, and the account status page may not have a violation record and an appeal button.

Solution :

1. According to the variation rules, find out the most likely reason for the split.

2. For the split sub-ASIN, assemble the correct variation or sell it as a single product.

3. Check other variants for similar problems and modify them in advance.

4. Usually there is no need to submit an appeal because the variants are split, the ASIN is not sellable, and there is a violation record and an appeal button.

Case 2:

The variants are split, the ASIN is not sellable, and there is a violation record and an appeal button on the account status page.

Solution:

1. Determine the cause of the problem based on performance notifications.

2. If there is a possibility of misjudgment, file an appeal on the grounds of misjudgment; if there is indeed a variant violation, correct the violation and then file an appeal.

3. Check other variants for similar problems and modify them. The variants are split, the account is closed, and there is a violation record and an appeal button.

Case 3:

The variant was split, the account was closed, there were violation records and appeal buttons on the account status page, the variant was split, the ASIN was sold normally, there were no violation records and appeal buttons.

Solution:

1. Performance notifications usually do not provide specific issues, and you need to troubleshoot the root cause of the problem yourself.

2. If the ASIN that is the source of the specific problem cannot be found, it is recommended that merchants check all variants, check them one by one according to the policy, and correct all variants with potential problems.

3. Contact Sales Partner Support to help check possible issues with the variant.

4. Contact the Account Health Protection Program directly on the merchant platform for assistance.

5. Submit a POA appeal.

Under what circumstances can it be unblocked?

——Basically, there is only one principle for the current formal unblocking method: prove that Amazon made a wrong judgment!

Another way is to find a service provider to use internal case complaints, which will increase the chances of a successful complaint.

Although it is difficult to appeal at present, sellers should still try to appeal in order to save their accounts. For appeals against variant violations, you can refer to the following three steps:

Step 1 : Read the email content carefully, thoroughly check for possible violations, and find out which ASINs are in violation.

If you cannot find the specific ASIN that is the source of the problem, we recommend that you check all variants in your account and check each one according to the policy. You can also contact your selling partner to help check if there may be a problem with the variant, or contact the Account Health Protection Program directly for help.

Step 2: Modify the problematic ASIN, remove or delete the offending variant, and ensure that the content in the variant is correct and meets Amazon's requirements.

Step 3: Write a POA. The general framework is as follows

• Express your apology, explain the violations in your account, and describe how the incident happened
• Explain the reasons for the error, such as employee operating errors, system failures, inadequate supervision, deviations in policy understanding, etc.
• Explain what measures were taken after the error was discovered, such as modifying the inappropriate ASIN, describing the modification process, and providing relevant supporting information
• Describe the preventive plan to prevent the error from happening again, such as training employees to strengthen their familiarity with ASIN creation policies, establishing standard operating procedures, strengthening internal supervision, and carefully checking the listings before listing to ensure that the variants comply with Amazon's regulations, etc.
• Thank you for the review by the Amazon team. Please restore the sales privileges of your account.
  
  

Emphasize the key point - when writing a complaint letter, do not rely too much on general templates on the Internet, and adjust it according to the actual situation of the store!

At present, this wave of number scanning has been stopped. It is recommended that you do not merge variants in the near future to avoid running into the trend. At the same time, Amazon's control is becoming more and more stringent, and new algorithms are being upgraded. Sellers must abide by the platform rules in the future and use black technology with caution.