Hypr is mainly an aggregation platform for influencers and big V opinion leaders. It is designed for advertisers to discover influencers. It is based on their actual performance in posting on Facebook, Twitter, Instagram, YouTube and Pinterest. It is very reliable to adapt to the rating system. They have a huge database of 10 million influencers and extensive demograhpic statistics about each influencer’s followers. Obviously, this is not an opt-in network. They have a huge search engine that crawls social media posts, determines popularity, and collects long-tail data for advertisers to analyze and choose from. Hypr considers itself a “talent agnostic” search engine because it relies on data and provides data to advertisers for decision-making, rather than determining who is worth working with based on personal opinions and preferences. Obviously, Hypr’s main strength is the power of its search engine, which allows for very comprehensive and targeted searches for specific types of influencers, although of course, the features you have access to depend on the plan you purchase. Hypr also offers various management tools, such as the ability to create lists of different influencer groupings, etc. |
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