WOOT Promotion Annual Data Report - What do the top-selling links look like?

Looking back over the past year, it is not difficult to find that WOOT promotion has become the mainstream promotion method for most Amazon sellers. From well-known sellers to new players, everyone has almost unanimously chosen WOOT in the direction of seeking safe and compliant promotion methods.

We are deeply delighted and honored that WOOT CN introduced the WOOT promotion business to Chinese Amazon sellers 8 years ago and that this business is now widely recognized by our seller friends!

In this article, we will give you a brief review of the data on the application of WOOT business among Amazon sellers in the past year.

In the past year, what kind of results have sellers achieved using WOOT for promotion? Which categories have the best growth? What are the sellers' advertising data? (The following data is for reference only and does not constitute investment advice).

The proportion of category activities promoted using WOOT actually reflects, to a certain extent, the proportion of categories in which Amazon sellers are engaged.

In 2024, the Home & Kitchen category has the highest share in WOOT promotion activities, and the other categories are almost the same, ranging from 7% to 10%. It is not difficult to understand that the home category, as a category with a large price range and high demand, accounts for the largest proportion in the number of activities.

As a category with a relatively high concentration of standard products, buyers in the home furnishing category are relatively price sensitive. When there is a large demand, it is easier to see the effect of using BD promotions to promote new products.

02.

Average BD increment of different product categories

Qiaotuntun WOOT CN has never exaggerated WOOT as a promotional tool to its seller friends. Objectively speaking, taking the average of all good and bad activity results, the increase generated by the promotion is between 30% and 50%.

In fact, if we exclude the activity data of products that are not suitable for WOOT promotion, the increase will naturally be much higher.

1. The link foundation was poor before WOOT promotion (for example, poor review foundation, low long-term sales average, or even poor link page);
2. There is serious homogeneity and too many links to the same competing products;

3. The proportion of self-operated products or big brands in the category is monopolistic.

There are many other reasons, but generally speaking, using WOOT requires "taking advantage of the trend" to easily achieve good results.

03.

Annual event daily average sales/increase TOP3 link

3. Advertising expenditure is at a relatively high level (the above data are rounded off, the same below).

For promotional purposes, we recommend that sellers use WOOT promotion only to achieve sales volume increase target value, rather than the higher the better. Sales volume data serves the promotion process, allowing the system to generate new traffic distribution definitions for the links, rather than “selling out as quickly as possible”.

04.

Top 3 links for average daily advertising spending during the annual event

In 2024, the link with the highest advertising expenditure for WOOT activities on a single link was generated in the Home & Kitchen category, with an average daily advertising expenditure of $5,000.

Similarly, we recommend that sellers set the cost of the activity according to their goals, and the higher the cost , the better.

1. A clear promotion goal is the premise of advertising, and advertising serves the achievement of promotion goals;

2. The only criterion for measuring whether advertising expenditures are worthwhile is whether the system’s natural traffic distribution is obtained as a result.

The above is a brief review of the annual data. We also share two promotion cases for your reference.

New product case: Top 1 on the new product list within 1 month

1. The core keywords are generally ranked on the homepage, the natural traffic has increased significantly, and the monthly sales volume is 10,000;

2. Obtain the New Release badge.

1. Sellers start accessing WOOT BD about 15 days after the link is listed

2. Link already had a considerable review base when it entered the first round of BD.

In fact, using WOOT to promote new product links is a relatively effective and low-cost strategy. Due to the system mechanism, connecting to WOOT during the new product period can better seize the bonus of the new product testing period, quickly form new product "stereotype" data, and thus achieve new product promotion success.

Old product case: 3 rounds of BD boosted sales by 6 times

1. The average daily sales volume increased from 30+ before BD to 280+, a six-fold increase;
2. The ranking in major categories increased from 5000+ to around 700+ (as shown in the figure above).

We need to achieve a significant increase in conversion rate or sales data (these two data bases) in the promotion. If one of the two fails to reach the target, the other needs to provide a greater supplement.

Let the changes in data eventually be implemented on keywords: let the main keywords obtain higher and more stable natural rankings, and let the links generate more keyword inclusions.

The above is what I want to share with you seller friends this time.