Walmart Canada, a hot circle you can't imagine!

Recently, the entire cross-border circle has been paying more and more attention to the Walmart platform, and the most attention is paid to the Canadian platform. We have to say that this country is a very enviable country. Not only does it have rich resources, it also has one of the highest living standards in the world. It also increases wages and vacations for its citizens. This alone makes many people particularly envious. It is because of such benefits that the consumption level in Canada as a whole is also among the best.

Canada is a market that is worth exploring for cross-border e-commerce sellers, as it is the ninth largest trading country in the world, with a total population of about 37 million. The number of Internet users is as high as 96%, the mobile phone penetration rate ranks eighth in the world, and the online shopping penetration rate is as high as 80%! 83% of Canadian consumers will buy products from international retailers, and they are very receptive to cross-border shopping, and e-commerce is booming.

As a Walmart platform, it is very much in line with the needs of the entire Canadian market. This is because the word Walmart itself is a large IP that brings its own traffic and has a great appeal. The number of users in the Canadian Walmart group is also very large, and the degree of dependence on Walmart accounts for 40% of the total population. There are 70 million visits every month. The most purchased items by users on Walmart are daily necessities and hobby-related products, which is very much in line with the needs of the Canadian people.

During the epidemic, Canada's e-commerce spending increased by 72%, far exceeding that of other countries. It can be said to be a leap forward. According to many forecasts, by 2022, Canada's online shopping users will increase to 28.3 million, accounting for 76.36% of the total population . Walmart's GMV in Canada has increased by more than 100% in the past two years. The growth rate of online business has exceeded that of the offline market and is still accelerating.

In this case, Walmart has a lot of categories, with more than 100 million online products! The main hot-selling categories on the platform are: home furnishings (kitchen, garden, small appliances); clothing and accessories; electronic accessories; toys; consumer electronics (including video game consoles) and sports equipment . For consumer groups like Canada, furniture equipment, electronic products, home appliances and outdoor sports products are the main categories.

Canada is vast and sparsely populated, and the winter is particularly long, so in winter, you need to pay special attention to categories such as fishing gear, winter clothing, and ski and skating equipment, which are currently on Walmart Canada. Product selection is also very time-sensitive, and the offline traffic is enough for sellers to survive the winter, and then they can use these resources to start their business.

One very important point for cross-border sellers is that Walmart can bring in new buyer groups that are different from traditional e-commerce platforms. They have a high degree of recognition and loyalty to Walmart, and they buy conveniently and worry-free. They rarely visit other online shopping platforms except Walmart. They are a new incremental customer group for merchants. At the same time, there is also an opportunity to reach more consumers around the world with the help of Walmart!

For the Canadian site, everyone should still pay attention. A considerable proportion of the population speaks French as their mother tongue, and these people also search in French on the platform. Therefore, everyone should also pay attention to adding French descriptions when setting product descriptions. The development of the entire cross-border industry to this day can be regarded as a bit of a process. Now most platforms are in a red ocean with fierce competition, and business risks are also increasing. In the eyes of many sellers, Walmart is a good choice. It has to be said that the current Walmart platform can meet the needs of many sellers.