Do you really understand Facebook's external traffic?

Have you noticed that most Amazon service providers are review providers, and rarely hear about off-site promotion service providers? On the Zhiwubuyan forum website, I see that the service providers who often reply to posts are basically review providers.

After investigation, it was found that the main reasons were:

1. There is a huge market demand for evaluation.

Why is the demand so high? Because the evaluation effect comes quickly. It directly improves keyword rankings and conversion rates, which is simple and crude.

2. Many people don’t understand what off-site promotion is and why they should do this?

Yesterday I saw someone raise this question in the seller group

You have to know that the top position is a battleground, and the platform's traffic support is huge. The 1st or 2nd place in a category can place hundreds of orders a day. So you have to understand how difficult it is to climb from 7th or 8th place to the top of the list.

The number of orders increased dramatically in a short period of time, and the product remained the best seller for two consecutive days. How did it happen?

I guess it’s because of the off-site sales. If it was a flash sale on the site, it wouldn’t be possible for it to be stable for more than two days in a row, or even to continue to be stable. This is only possible if there are enough off-site resources.

There are two types of off-site: evaluation and volume release

Evaluation: The cost is very high, and the ranking position has been maintained. The number of fake orders is terrifying.

Increasing volume: The cost is relatively low. You can increase volume through FB and use discounted orders. This requires a lot of accumulated resources. The service provider can basically control the number of orders for you to a certain level per day.

The volume is divided into: FB group volume and deal website

This article mainly talks about the volume expansion of FB groups.

1. What is FB group volume expansion?

Set up a discount code for a big discount, find a FB discount group with a large number of fans, contact the FB group owner, and contact the group to post.

There are three modes of off-site promotion:

1. Clear inventory

Experienced sellers raise the price by 10%-20% and then offer a discount of more than 60%. This will result in better orders and will not result in much loss.

If there is a lot of backlogged inventory, you can first look for Facebook celebrities or deal sites to clear the inventory. At this time, you need to accumulate more off-site service provider resources.

2. Launch new products

a. The common operating method of most off-site service providers on the market is to charge a one-time fee and send a large number of orders to groups or deal websites at one time. The advantage of this is that it can produce a lot of orders, but it is also a disadvantage. Too many orders for new products at the beginning can easily lead to attacks from competitors (such as brushing bad reviews).

b. A better way to promote new products is to do off-site promotion intermittently for one month in the early stage, once every two or three days. The number of orders does not need to be so large, about 10 to 20 orders each time. This way, the sales will not be so fast, and you can continue to cooperate with the order brushing.

c. A better way to promote new products is to continue to work outside the site every day, and control the number of orders per day to about 1-10. This will ensure that the product has orders and rankings every day, and has weight, and the keywords are also improved, especially with authoritative links to promote it will improve the keyword ranking

3. Stabilize BSR ranking

In the process of maintaining old products, competitors may give bad reviews, products may become fake, follow others, or the products may be removed from the shelves, etc., and it is necessary to stabilize the ranking again. At this time, it is very effective to combine external work.

Set a daily order volume required to maintain a stable BSR ranking, and determine how many orders need to be placed outside the site. Through continuous off-site discounts + advertising + coupons + reviews + flash sales, the ranking can quickly recover, but this requires strong off-site resources.

2. Why do we need to increase sales outside the site?

a. Cost saving : Compared with the cost of fake orders. The discount is generally 50%, the investment cost of one order is not high, and it can also improve the ranking. If it is fake orders, you need to send products and pay Amazon commissions and service providers commissions.

b. Security : My brother-in-law welcomes this kind of operation. Think about it, my brother-in-law often buys traffic from outside the site. You bring him traffic for free. Do you think he will be happy?

If you use a fake order machine, your account will be shut down by your brother-in-law in minutes. Even if it is a real person evaluation, it is still unsafe if the buyer's account is not good and the review rate is too high.

c. Function outside the station:

1. Improve keyword ranking

2. Controlling BSR ranking is easier and more cost-effective

3. Dilute the review rate (if there is fake orders)

4. Dilute the return rate to avoid removing products with high return rates

5. Off-site discount orders are particularly likely to receive positive reviews

3. What is the difference between working on an individual’s site and hiring a service provider?

Individual: Cheap, requires accumulation of sufficient off-site resources, slow efficiency, time-consuming, and difficult to control order results.

How does an individual operate?

1. Join FB discount groups with a large number of fans, find a few more (reply to the group in the background, you can receive 20 FB free discount groups)

2. Find the group owner and ask about the posting price, which category is more suitable, and what discounts are available.

3. When you need to increase sales, prepare the discount code in advance, remember not to display it on the front desk, and then send it to the group

Service provider: more expensive, efficient, good control of order volume, saves time

4. Concerns about doing things outside the station:

1. Is it a violation of regulations to do things outside the site?

It is not against the rules to do business outside the website. In fact, Amazon encourages it. First of all, Amazon needs traffic. Amazon itself needs to buy traffic from Google. If you bring it free traffic, how can Amazon not be happy?

Secondly, even if the traffic you bring does not buy your products, they will go to see other products on the platform. So doing off-site business is helping Amazon make money, which will also improve the ranking of your listing.

Remember, Amazon rewards sellers who drive traffic to their website.

2. The traffic is not accurate, the conversion rate is very low, and the weight will be reduced?

a. You can use the Landing Page to redirect. The Landing Page is actually a filter that filters out some junk traffic and ensures that the traffic entering the Amazon page is accurate. It is not just for viewing, but for those who have the intention to buy.

b. It is also related to products and discounts. Understand the user profile of your product and then send it to some precise groups. The effect will be better. The discount should be at least 50%, which can greatly improve the conversion rate.

5. Off-site promotion of new products:

First month:

a. Use authoritative links to improve overall keyword rankings

The authoritative link in English is called: Canonical URL

How to obtain authoritative links?

1 First, go to your listing details page, right-click and select view page source, or press CTRL+U

2 After entering the page source, just press CTR+F, then fill in the box in the upper right corner: Canonical, and then click Search.

3 As shown in the picture above, the string after Canonical in the red box is the authoritative link corresponding to this listing. If you want to get the authoritative link of your listing, you can use the above method.

b. Cooperate with the evaluation to dilute the review retention rate.

c. Cooperate with review requests to increase the number of natural reviews.

Second month

Control BSR ranking: Use authoritative links to stabilize the ranking at a certain position in BSR.

Third month

Matching advertisement:

Make a short keyword link: The key to manual advertising is to make the ad ranking appear on the homepage, which needs to be continuous.

How to make keyword short links:

Remove the COOKIE and it will become a clean keyword link.

Then use the tool to turn it into a short link (app.bitly.com)

That’s all for today.