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Social marketing is a discipline, and you can’t just do it casually to be successful. Like traditional marketing, it requires a planned and organized operation, and there are rules for when to post and what type of content to post.
According to data research, some types of posts on social media perform better than others. And different words, pictures, and CTA wording used in posts can bring different results.
According to Wikipedia, there are currently 188 social media sites, not including dating sites, but most of them are niche sites that have no direct connection with the sellers' target users.
To be successful in social media marketing, you need to establish a presence on the platforms where your target audience is. If your customers are mainly concentrated on Facebook, then you should improve your Facebook business account; if your target customers are gamers, spend your marketing time on YouTube and Twitch. In short, it is to carry out marketing in a targeted manner.
Create the perfect profile
Your social media profile is the first thing potential customers will notice. So it’s important to attract users on their first visit. So you need to perfect your profile and ensure your brand is cohesive. When creating your profile, consider the following guidelines: Don’t be too corporate-focused; focus on what you do and what problems you solve for your customers Use keywords that are appropriate for your target audience Keep your sentences clear and concise, and avoid jargon and buzzwords Full of personality and friendly tone Update the page regularly
Decide on the style of your post The style of the posts you publish needs to be consistent, and you need to use the language style of your target audience. For example, if your audience is teenagers, then a tone that is too formal will seem out of place. The content type of the post should also be balanced. Generally, sellers will publish posts containing videos, links and pictures. According to BuzzSumo's analysis, video posts can generate the most interactions on Facebook, followed by pictures . However, videos require sellers to spend more time and effort to complete.
What types of posts should you share? The types of posts should be diverse . If you always post the same type of post, your audience will soon get bored. Also, don’t just share advertising posts, as your audience will soon get bored and it will waste your time and energy. A typical posting rule is 5-3-2 , which means that for every 10 posts: 5. Share other people’s content · 3 of the posts are your original content · There are 2 more posts about personal matters, such as posting a picture of your hometown, etc.
The frequency of posting varies from person to person. It is important to post at a frequency that provides value to users without annoying them. According to Buffer research, when your content is interesting and useful, you should post as often as possible. Buffer has done a lot of research on posting frequency on social media and has come up with the ideal posting frequency to be: ·5 posts per day on Pinterest The maximum number of tweets per day is 3, and the interaction rate decreases after 3 tweets. Facebook maximum of two posts per day ·1 post per weekday on LinkedIn 1.5 Instagram posts per day ·It is enough to publish two blogs per week
To achieve broad reach and engagement, you need to execute a strategic plan regarding posting timing. Facebook, Instagram, and LinkedIn posts are visible for a longer time. The age of a post is a key factor in many social media algorithms.
According to the survey data of MtoM Consulting: Facebook posts are visible for 5-6 hours Instagram posts are visible for 48 hours. Instagram stories are visible for only 24 hours. Maintain visibility on Pinterest for up to 3 months
If your marketing platforms are mainly Pinterest and Instagram, then the time of posting is not so important, but sellers still need to post during the time when the target users are online.
CoSchedule Research Institute has compiled the best times to post on social media. For B2C companies, the best posting times on each platform are as follows : Facebook: Thursday to Sunday 9am-10am, 12pm-1pm, 4pm-5pm Instagram: Friday 5 a.m., 1 p.m., 9 p.m. Twitter: Saturday to Sunday 8am-10am, noon, 7pm-9pm (B2B companies have the most interactions Monday to Friday) LinkedIn: Wednesday at noon Pinterest: 8pm-11pm, 2am-4am You also need to consider where your target audience is located. If your followers are in multiple time zones, you may need to increase the number of posts to reach all of them.
Recycling the best content Published posts can be reused. Many contents are evergreen, even after a few years, they are still valuable, and considering the time and effort you spend on writing the post, you can publish it as long as you update and add some new content, which greatly reduces the burden. Many social media management platforms offer automated systems that allow you to re-edit your best content and publish it within a set time frame.
Social media is an interactive platform, so after publishing a post, don’t forget to interact with your audience, respond to questions, and even respond to criticisms and complaints to build a connection with your customers.
Finally, you need to pay attention to social media-related metrics . For example, if your goal is to increase conversion rate, then you should pay attention to the conversion effect of posts; if you want to increase interactivity, you should pay attention to whether the number of comments and shares has increased.
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