Starting from scratch, Shopify's 30-day store opening tutorial - Day 9

In "Starting from Scratch, Shopify's 30-Day Store Tutorial - Day 4", we introduced how to use Facebook to find hot-selling products, and then selected 15 products for testing. Now let's talk about how to set up Facebook ads for these 15 products.

First log in to the Facebook account of your Shopify store, then click on “Publishing tools” at the top, where you will see all the pictures and video materials (if you don’t know how to create a Facebook video, scroll down to the bottom to see the tutorial on the seventh day).

We selected 15 products and set up an ad group for each of them. Because these ads are mainly used to test market response, the budget for each ad can be smaller. If the ad is not effective, turn it off; if it is effective, increase the budget.

In yesterday’s tutorial, we have already set up the Facebook pixel, which can track our advertising data.

Since we need to set up an ad group for each product, it is important to name the ad group. The ad group name can be:

• The first one is named after the goal you want to achieve, such as Conversions, Clicks

• Next, use the product name

• Secondly, use the country name, such as UK, US

• Then there are advertising channels, such as FB Feeds, Pages, Posts, Messenger

• Audience naming

• Last Number

Following the naming steps above, you can end up with an ad group name like this: “(Conversions) Sharkbed – US – FB Feeds – 1″

In the Facebook Ads dashboard, click Create Ad, then do the following:

• Select "Conversions" on the page (because the purpose of advertising is to achieve conversions)

• Then enter the ad name

• Click Continue and paste the ad name.

• In Conversion, select "Website" -> "Purchase"

• Select the country where your ad will be displayed in "Audience"

• Select the audience segment in "Detailed Targeting"

• Scroll down to "Placements" and click "Edit Placements" and select a placement channel

• To set a budget, scroll down to “Budget & Schedule”, select “Daily” and set a budget of $10-20.

Finally, set the ad start time. It is best to start advertising in the morning in the target area. If you start advertising in the evening, it is easy to lose conversion rate.

• Click Continue

• Select the form of advertisement, for example, if it is Post and it has been prepared, select "Use Existing Post"

• Select your store’s Facebook page in “Page & Post” and select a product Post in the “Select A Page Post” drop-down.

• Finally click Confirm