Starting from scratch, Shopify's 30-day store opening tutorial - Day 8

In the past 7 days, we have learned about Shopify store settings, how to find popular products, how to write product copy, and other series of content. The store is about to be officially launched. However, before going online, don’t forget to do the following 5 things:

User experience is everything. Your store navigation should be very clear and provide practical help to users. For example, you can set up top navigation and bottom navigation for your store. The top navigation can include Hot Deals Today!, FAQ, and Contact; the bottom navigation includes About Us, Shipping Policy, Refund Policy, Privacy Policy, and Terms Of Service; the navigation columns can be set according to your needs.

In the article "From Novice to Big Seller, Shopify's 30-Day Store Opening Tutorial - Day 3", we talked about how to set up navigation. Now let's continue to talk about how to set up the top navigation:

• Log in to your Shopify store

• In the "Sales Channels" on the left, click "Online Store", then click "Navigation"

• Next, click on the "Main menu" on the page. Generally, we don't need the "Catalog" column here, so you can click "Edit" and then change the name. You can change it to "Hot Deals Today!" or other names.

• Click Apply Changes

Facebook Pixel is a tracking code applied to a website that can track the effectiveness of Facebook advertising, such as click-through rate and conversion rate.

To install Facebook Pixel:

①Create Facebook Pixel

• Log in to your Facebook Ads Manager account

• Click Pixels

• Click Create a Pixel

②Add Facebook Pixel to your Shopify store

• Click on “Pixels” in Facebook Ads Manager

• Click on “Set Up Pixel” -> select “Use an Integration or Tag Manager”

• Select Shopify

• Click "Enter your pixel ID"

• Copy Pixel ID

• Go to the Shopify admin panel

• Paste the pixel ID into the Facebook pixel section

• Click Save

③Set up Facebook sales channels

• From your Shopify admin, click the + button next to the Sales channels heading.

• Click Add Channel.

• Connect the Facebook account you want to associate with the product:

• Go to Facebook > Account.

• Click Connect Account.

• Follow the prompts in the Log in with Facebook dialog box to allow Shopify to connect with your Facebook business page.

Email marketing is a great way to grow your business, connect with your customers, and keep them informed of new products and marketing. You can install email marketing software to automatically manage your email marketing. Here's how to use MailChimp:

• Enter the Shopify store panel, click "Online Store" on the left, and then select "Themes"

• Click “Customize”

• Then click "General Settings" at the top left, scroll down and select "Footer"

• Scroll down to Newsletters and paste the MailChimp embed code here

Now you can use MailChimp to manage email marketing. Suppose your store wants to offer a 10% discount to new subscribers. To automatically send emails to notify users, you can do this:

• Click “Create Campaign” in MailChimp

• Then select “Create an Email”

• Then click on the “Automated” tab in the middle of the screen, select “Create an Automation Email”, and click on “Featured”

• Select “Welcome new subscribers”

• You can name the email whatever you want, for example, “Welcome Message – 10% off”

• Select the email list to send and click "Begin"

Next, I will teach you how to set up an email template:

• Click “Design Email”

• Set up sending email

• Click Next

• Then select a template

• Upload Logo

• To edit the logo size, click Edit

To set up discount interactions in a Shopify store, click Discounts->Create discount, fill in the discount settings, and then click Save.

This step has a great impact on customer satisfaction and your business. You can't let your store be paralyzed due to problems such as inability to pay.

Make a test purchase to go through the entire checkout process and make sure there are no issues.