TikTok leads the social e-commerce market and drives the PD promotion

As Tiktok becomes more and more popular overseas,

The numerous internet celebrities and advertisements on the platform are also driving sales on e-commerce platforms such as Amazon.

This year's PD promotion has just ended.

I often see news about TK boosting Amazon PD sales.

According to the latest data,

The total number of views of 2022primeday has exceeded 52 million.

And it continues to grow.

In 2020 , there were less than 6 million visits.

More than 30 million times in 2021 ,

It can be seen that the increase in traffic is very large.

A buyer friend said,

“I didn’t know what to buy on Prime Day, so I turned on TikTok”

Social media and the development of the internet celebrity economy,

It has a great impact on consumers' purchasing decisions.

Now many people go to Tiktok to read reviews first.

The habit of buying goods again.

Some people also dig for product promotion information on the platform.

Come find shopping inspiration.

Many buyers said they found the products on Tik t ok.

Unlike previous years,

Now TikTok has begun to become a mainstream software among young people.

The positions of Facebook and Instagram are gradually being replaced.

Now we all know about big data.

TikTok can push content quickly and accurately based on user preferences.

This allows consumers to obtain consumption information related to themselves more quickly and make consumption decisions.

According to the latest data report from data.ai, a foreign research institution,

TikTok users spent an average of 23.6 hours per month on the app in the first quarter of 2022.

YouTube was 23.2 hours, the first time TikTok surpassed YouTube in quarterly user usage time.

That means users spend an average of 47 minutes on TikTok every day .

Compared with the first quarter of last year,

TikTok's user usage time increased by 140% in one year .

It's really addictive.

Nowadays, both young and old people like TikTok more.

Industry insiders analyzed that

The reason why Tk surpassed YouTube is probably because it won more in advertising.

Anyone who has used Douyin knows that

His advertising method is to use independent video ads.

You may see an ad pushed to you while you are scrolling.

If you don't want to watch it you can just swipe away.

The ads on YouTube are embedded.

Just like watching TV before,

When you see a wonderful clip, you will be forced to play an advertisement.

There is a feeling of "disturbing" users,

It is more likely to cause user disgust.

Short videos are obviously more attractive to young users who have a lot of fragmented time.

The rapid development of TikTok in the past two years has brought a lot of pressure to overseas Internet companies.

TikTok 's social e-commerce model has also become a focus of imitation for many overseas companies.

Many social media have launched their own e-commerce functions.

TikTok faces fierce competition and challenges.

But overall, TikTok is still in a booming stage.

Short videos have attracted young people from all over the world.

TikTok's e-commerce business is also being gradually implemented.

It brings more development opportunities to global sellers.