Dear sellers, have you noticed that 7-Day Flash Sales (7DD) seems to be getting harder and harder to achieve recently? The sales of the link are obviously good, but Amazon just doesn’t recommend it.

What is holding us back? Don’t worry, today Zhaodanmao will talk to you about how to stimulate Amazon’s recommendation mechanism, so that you can get 7DD faster! 🔥

Amazon's flash sale recommendation mechanism dismantled

① Link sales are the key

Once the sales of a new product continue to soar, especially if the growth rate is fast, it will be easy to get the recommendation of LD/7DD.

Old products with stable sales and long-term dominance in the top ten of a small category are solid candidates for 7DD recommendations.

② The quality of reviews is also important

New products with fast reviews and high ratings can also attract recommendations

If a new product gets bad reviews within a few days of being on the shelves, you can basically say goodbye to 7DD.

Remember, Amazon recommends flash sales but there are minimum review requirements.

③ Account weight cannot be ignored

Old accounts with good performance are more likely to get recommended for flash sales, while new accounts (within half a year) are relatively more difficult to get recommended for flash sales. Therefore, don’t underestimate the weight of an account!

④ Second kill performance can add points

If you have done very well in previous flash sales, even if your sales have not been very impressive, you still have a chance to get 7DD.

Especially for those products whose flash sale completion rate and transaction speed far exceed the average, 7DD will most likely push them to you next week!

Set the number of flash sales to the minimum

Ensure that inventory is cleared out as quickly as possible during flash sales and achieve a 100% fulfillment rate as soon as possible.

Once the system sees how "diligent" you are, it will naturally recommend 7DD to you more quickly!

Do some tricks 30 minutes before the flash sale

Use coupons to quickly increase the progress bar completion rate and strive for a higher flash sale ranking! 🎯

Increase your advertising budget and see immediate results!

New product advertising: You can expand more new advertising activities, such as automatic advertising and manual advertising, to increase the overall budget.

Old product ads: It is recommended to increase the budget directly on ads with good performance, about 20%-30%.

Don’t give too much at once. It is recommended to increase it slowly during the flash sale. The total budget should be at least 2-3 times the usual amount.

Each person's method of operation is different, and the link performance is also different, so the speed of stimulating 7DD will also be different.

However, according to sellers’ testing experience, if the sales volume of a flash sale is about 3 times of the usual volume, 7DD will most likely be recommended the next week. 🚀

Of course, if you want to quickly get 7DD recommendations, you don’t necessarily need extremely explosive flash sale data. You can also gradually increase link sales by continuously optimizing each flash sale.

Usually, after a new product has participated in 4-6 LD flash sales, if the results are good, the 7-day flash sale will come soon.

By then, combined with keyword advertising, product sales will surely reach a higher level!

Final Words