Everyone knows that Amazon’s flash sales are one of the “killer moves” for sellers to increase sales.

Through limited-time low-price promotions, flash sales can not only instantly attract a large number of consumers, but also increase the product's exposure and search rankings💥

However, Amazon has recently adjusted its flash sale policy, especially for the flash sale BD (Best Deals) section. Seller friends must pay attention to these new changes!

If sellers are interested in the 7 Day Deals recommendation qualification, they can also read yesterday’s article: How to get Amazon’s 7 Day Deal recommendation qualification as quickly as possible?

Amazon Lightning Deals Policy Changes

① Fill in the number of flash sales, try to be "generous"! 📦

Amazon now allows sellers to fill in the quantity during flash sales! Therefore, it is recommended that you fill in as much as possible. Why? The more quantity, the greater the sales potential during the event, and the easier it is to maximize the achievement rate!

② The progress bar of the flash sale BD is displayed, which is very stressful ⏳

During the flash sale, there will be a progress bar on the BD page, showing the completion status of the flash sale in real time.   This progress bar is not only for consumers to see, but also a "wake-up call" for us sellers!

It is recommended that you use coupons or advertisements to "build up momentum" in advance, and strive to increase the completion rate within the first half hour of the flash sale, so as to push your ranking to the front!

③ Rating less than 4 stars? Say goodbye to the BD logo👋

Amazon may no longer display the BD logo for products with a rating of less than 4 stars.

This means that if your product rating is a "virtual 4-star rating", for example, the actual rating is 3.98, it will be rounded up to 4 stars, but you will still not be given the BD logo.

Therefore, everyone must always pay attention to product ratings and don’t let bad reviews ruin your flash sale plans!

The daily price is a flash sale. The crossed-out price is 20% off and is higher than the lowest price in 30 days. The daily price is 20% lower than the crossed-out price.

• 100+100*25%=125

• 125*80%=100

Uncover the secret of 90% line price generation

The most common methods:

Suppose a product A is priced at $29.99. You can set this price as "Your Price" in Store A, and set the "Suggested Retail Price" to $399.99, which is much higher than the more than $30 of similar products on the market. Then, Store B follows up and sells the same product at the same high price. By generating 1-2 transactions per day for several consecutive days in Store B, the suggested retail price of product A of $399.99 can be displayed in the list in a crossed-out form, thereby attracting consumers' attention.

Other ways to strike-through prices

Method 1: This method is applicable to new products and is effective in practice.

When the product is on sale, use listing price + coupon or (code order), and after a week of continuous orders (if the new product has no orders, you can place orders through off-site placement), close the coupon. As long as a listing plus discount is sold for a few days, and then the selling price is adjusted to the original selling price, the list price will appear. If it does not appear, you can refresh your price and list price through the template.

Method 2: The large account sets a high price for the order and then lowers the price, and the small account follows the large account at a high price.

For example, the main account sets the list price to $100, the selling price is $50, and the small account follows the sale at $100. Then find a way to get the small account to place an order every day. After about a week, the list price will be displayed as $100. In fact, the principle is the same. As long as you have placed an order at a high price, you can basically set it successfully by lowering the price. If your link has a high-price sale record a long time ago, you might as well find this high price, and then set the market price in the background, which will basically succeed.

Method 3: You can first set a list price higher than the actual selling price in the background.

If the strike-through price is not displayed, you can increase the price little by little, or lower the list price little by little until it is successfully displayed.

List Price and Was Price can exist at the same time. After the List price is successfully set and displayed through 7-day sales stimulation.

There are two situations where the was price and list price can be successfully set to appear at the same time:

• When lowering the price, do not lower it to the lowest price you want to lower at once. Instead, lower it to a medium price you want to sell at. Sell it for a while (more than 7 days, and ensure there are orders), and then lower it to the was price you want to lower at once. This will increase the probability of being captured successfully.

• When lowering the price, lower it to an incredibly low price all at once. This price needs to be as lower as possible than the market price, so that there is a high probability of being successfully captured.

In short, if you understand and flexibly apply Amazon's new policies, flash sales are no longer just a "meat-cutting" action, but a good opportunity to increase sales! 💪