Social platforms start a war to attract people! Instagram officially announces Valentine's Day live shopping event

According to foreign media reports, Instagram recently announced the launch of a Valentine's Day live shopping event, which will be participated by many platform bloggers and brands. At the same time, major social platforms are scrambling to launch monetization tools to attract more creators to join.

Instagram's Valentine's Day live shopping event will be hosted by Paige DeSorbo, who has 658k followers on the app, and will also feature celebrity stylist and reality TV star Brad Goreski (787k followers), makeup artist Kelli Anne (128k), reality TV star Uche Nwosu (247k) and Clinton Moxam (409k), among others.

In addition to bringing goods, Instagram will also use this event to showcase its evolving live shopping capabilities. It hopes to use this as an opportunity to attract more creators to join its platform and compete with platforms such as TikTok.

TikTok is also developing its own live shopping features, and it is also promoting its creator marketplace to a greater extent as a means of helping brands connect with influencers on the platform. Now that Meta (through Instagram and Facebook) and YouTube offer more income potential for creators, if TikTok can't keep up, more creators will eventually abandon TikTok and turn to other platforms.

But with TikTok expected to surpass 1.5 billion users by 2022, it also has a strong advantage in terms of audience reach and exposure potential. But the race is on to develop the best live-streaming business tools.

In addition to the live events, Instagram will also promote a single product line from each featured influencer on the Shop tab, another “bait” in its creator promotion scheme.

Meta is looking to put more pressure on TikTok by offering more monetization tools. As TikTok has come under scrutiny from creators over its funding model, it seems it must revise its policies or it risks losing part of its audience.

Editor ✎ Xiao Zhu/

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