eBay and Taianlian reached a strategic cooperation to upgrade the overseas expansion of Chinese auto parts

Recently, eBay and TecAlliance China signed a strategic cooperation agreement in Guangzhou and jointly held the "Thousand Sails Plan" auto parts procurement meeting. Through this cooperation, eBay auto parts sellers will receive exclusive data support and high-quality supplier resources from TecAlliance, improve operational efficiency on the eBay platform through digital management, and accelerate the expansion of overseas markets.

The signing ceremony and the "Qianfan Plan" auto parts procurement meeting built a platform for eBay auto parts sellers and Thai-Alian high-quality suppliers to exchange procurement information, attracting nearly 100 eBay auto parts sellers and Thai-Alian high-quality suppliers to participate. The participating auto parts suppliers are strong, and their products are adapted to major European and American e-commerce markets such as the United States, Germany, the United Kingdom and Australia, meeting local market compliance standards, and the product coverage rate in the corresponding markets in Europe and the United States is more than 80%. The participating auto parts product lines are complete, from shock absorbers, control arms, brake systems, to clutches, engine parts, covering eBay's auto parts strategic categories in 2021. Through the procurement meeting, eBay sellers will open up the auto parts category supply chain, further develop new products, expand and optimize platform listings, and accelerate the expansion of overseas business.

Pang Tao, general manager of category management at eBay's international cross-border trade division, said: "The European and American auto and motorcycle parts market is huge and has broad prospects. The trend of digitalization and e-commerce in the auto aftermarket is unstoppable. We hope to provide our sellers with all-round support from important online sales data of auto and motorcycle parts to high-quality products through cooperation with Tai'anlian, an expert in automotive data and after-sales solutions, to help eBay sellers accurately position themselves in the market, upgrade their product selection strategies, find compliant and high-quality sources of goods, connect with hundreds of millions of consumers around the world on eBay, and upgrade the path for Chinese auto parts to go global."

Founded by more than 30 well-known auto parts manufacturers around the world, Taianlian is an auto aftermarket solution and auto-related data provider, providing a series of vehicle model and accessories data, services and solutions to industry participants. Matthias Moritz, General Manager of Taianlian Asia Pacific, said: "eBay is the world's leading cross-border e-commerce trading platform and the preferred platform for Chinese auto parts sellers to go overseas. The auto parts manufacturers responded very enthusiastically to this matchmaking event and actively participated. As early as many years ago, we established cooperation with eBay in Europe, America and Oceania to provide accessories and vehicle model data support. Our manufacturers also very much hope to connect with top e-commerce sellers to obtain first-hand market feedback. This cooperation will be more based on the needs of the Chinese market. We will not only provide data services for eBay sellers, but also provide more value-added services to customers of both parties."

With three major supports, the overseas expansion of auto parts is expected to be

According to the 2020 Automobile Analysis Report released by Thai Case Union, there are currently more than 1 billion registered vehicles in the world. As the average age of vehicles continues to rise, especially in the European and American markets, there are more and more old vehicles in circulation, and the demand for automobile maintenance is increasing year by year.

The strategic cooperation between eBay and Taianlian provides all-round support for eBay auto parts sellers to expand overseas in terms of data support, supplier resources and improving operational efficiency:

Exclusive data support - Taianlian will provide eBay sellers with professional car model databases including the United States and Europe, and provide the corresponding relationship between various market models and eBay standard model database (master vehicle list, MVL), helping eBay sellers obtain market information such as overseas car ownership and solve the problem of difficult to find models. At the same time, Taianlian will provide eBay sellers with exclusive original equipment (OE) data research services, linking original equipment (OE) parts data to the corresponding market model database, providing reliable data support for auto and motorcycle parts sellers to accurately expand the market and develop new products, and improve market competitiveness.

Support for high-quality suppliers - eBay and Taianlian jointly launched an online auto and motorcycle parts procurement and trading platform - "Order Manager Taijie Cloud Order Management System" (abbreviated as "OM Platform"), integrating domestic high-quality auto and motorcycle parts production factories as the supply chain to provide eBay sellers with high-quality products and sources. Sellers can conveniently order products from high-quality suppliers through the OM platform, and enjoy one-stop services from obtaining market information such as overseas car ownership, to finding original factory codes and compatible models, and then to product procurement. In addition, eBay and Taianlian will regularly hold offline auto and motorcycle parts procurement meetings to provide eBay sellers with opportunities for face-to-face communication with high-quality suppliers.

Operational efficiency support - through the API data interface developed by Taianlian, the vehicle model data is connected with eBay listings to meet the needs of eBay sellers for fast and accurate matching of products and models in sales, helping sellers to match with one click, quickly list, and improve operational efficiency. At the same time, combined with Taianlian's global catalog database and VIN code search, web catalog import and other functions, the OM platform also provides sellers with a complete supply chain solution from inventory query-order-shipment to invoice information and online claims, helping sellers to achieve digital supply chain management and improve efficiency.

As a special guest of the signing ceremony, Chen Guoqing, general manager of Guangzhou-based eBay auto parts seller Guorui Electronic Technology Co., Ltd., is full of expectations for this cooperation: "We mainly sell auto parts and have been deeply involved in the auto parts category on the eBay platform for 7 years and have achieved good results. I am very grateful to eBay for providing us auto parts sellers with a growth and high-speed development track and helping us go overseas. I hope that the cooperation between eBay and Taianlian will help us obtain recommendations for high-quality products in the mainstream auto parts market, make operational data searches more accurate, and enhance the core competitiveness of our sellers."

Chen Bokun, deputy general manager of Zhejiang Gold Intelligent Suspension Co., Ltd., who attended the "Thousand Sails Plan" procurement meeting, said: "Gold has nearly 13 years of manufacturing experience, focusing on the technical solutions for matching automotive vibration reduction systems with complete vehicles and the manufacturing of supporting products. It has nearly 10,000 types of shock absorbers, and its products can cover most car models. I am very happy to participate in this procurement meeting. Professional eBay auto parts sellers have shown us the huge business opportunities of cross-border e-commerce exports on the eBay platform. I hope that our high-quality products can be sold overseas through eBay."