Amazon coupons are widely reported incorrectly, causing sellers' sales to plummet!

As the mid-year sales season approaches, many cross-border sellers are preparing for the season. However, bugs that occasionally appear in the Amazon system always upset sellers at this critical moment.

It was learned that on June 18, a large number of sellers reported that Amazon coupons had errors , showing "Unsafe promotion method: It has been confirmed that this ASIN may be embarrassing or offensive and cannot be added to the coupon."

▲ The picture comes from Zhiwubuyan

One of the sellers said that although the coupon was reported incorrectly, the product could still be retrieved using the ASIN on the front desk, and not only was it displayed normally on the front desk, but the advertisement that opened yesterday was also exposed and clicked. Therefore, compared to the speculation that "the product was marked as adult product", most sellers believed that the coupon error this time was due to a problem with the Amazon system again.

Currently, sellers in the United States, the United Kingdom, France, Italy and other sites have reported this type of error, most of which are links to new products .

A seller opened a case to consult customer service and received the reply: There are currently technical issues with Amazon coupons and the technical department is urgently repairing them.

However, as of press time, nearly 24 hours have passed since the incident, and Amazon has not yet completely fixed this technical problem . Many sellers still report that coupons will still be reported as errors even if they are recreated. Therefore, Amazon's system has once again been complained by sellers:

"Amazon can't have a notification portal to inform merchants about this kind of technical problem. I'm speechless."

"We often optimize the system in stages, but in the end we don't know what we have optimized, and the operating interface is becoming more and more difficult to use."

It is learned that this is not the first time that Amazon has encountered a large number of coupon errors recently.

It is learned that in March this year, Amazon introduced a new regulation on coupon pricing requirements.

According to the new regulations, starting from March 12, 2024, Amazon US sellers must meet the following pricing requirements before they can submit coupons:

• The coupon must provide a discount percentage between the minimum discount (5%) and the maximum discount (50%);
• The product must have a historical selling price to be eligible for coupon submission;
• The promotional price should be lower than its "historical selling price" or recent lowest price.

According to most sellers, Amazon has frequently seen abnormal coupon errors since the new rules came into effect. Even if some sellers meet the so-called "pricing requirements", coupon errors will still appear in the backend:

"The product sales exceeded 500 orders within 90 days, but the coupon error reason still indicated 'Insufficient sales history'."

"Now, in addition to sales records, you also need ratings to issue coupons?"

"Coupon errors are frequent and sales have dropped 85% recently."

▲ The picture comes from the seller’s disclosure

Based on sellers’ feedback, the reasons for Amazon’s recent coupon errors include but are not limited to: meeting sales requirements but showing insufficient sales history, ASIN review score below the minimum threshold of 1, etc.

It is also worth mentioning that some sellers have revealed that after the new regulations are reformed, these coupons reported in error will be reactivated without the sellers' knowledge , causing huge losses to some sellers who are also doing other promotional activities, and a large number of "0 yuan purchases" have appeared on the platform.

One of the sellers said that because he saw the coupon error, he thought the coupon was not created successfully, so he did a large-scale off-site promotion. As a result, the system suddenly automatically restored the previously set coupon. His inventory was sold out in seconds at an ultra-low price due to the combination of large coupons and large-scale off-site promotions, causing the seller to lose nearly 300,000 yuan.

In view of the fact that Prime Day in previous years has also seen incidents of "free purchases" due to discount stacking, we would like to remind all sellers that under the influence of the new regulations, they need to pay more attention to checking the PD discounts and coupons in the background to avoid losses caused by the sudden automatic restoration of coupons. In addition, if the error caused by the old product is "promotional price discount error", you can solve it by increasing the coupon strength, reducing the price and coupon at the same time , etc.

As of press time, Amazon has not responded to the large number of coupon errors. Here, we hope that Amazon can fix the loopholes as soon as possible, reduce the frequency of bugs, and avoid affecting the promotion plans of Amazon sellers.

Have you encountered similar problems recently? Welcome to discuss in the comment area~