Taking a shortcut? Amazon has a new listing strategy...

When a listing has too low a rating or performs too poorly, the seller has no confidence in selling the product and usually wants to re-list it. The only option for the seller is to re-stock the product. Similarly, sellers who have been forced to remove the ASIN from Amazon and need to re-list the product also need to re-stock the product. There is no problem with this operation and it is in full compliance with regulations. The only drawback is that it is too expensive.

This makes it difficult for sellers who need to relist their products. Is there no other way except to move the warehouse and change the label, which is a wasteful operation? Yes, the refurbished listing that everyone has been discussing recently is a 0-cost relisting routine.

Let me first briefly explain the principle of this renovation routine. In fact, it is to exploit a loophole in Amazon's rules and delete the original ASIN. Then create a new self-delivery listing ( with a new UPC code), then open an English backend case, select the following branches in turn and click "next". On the pop-up page, select the third "Other product and inventory issues" and then open the case and describe it.

In the case description, it is stated that the self-delivery listing cannot be converted to FBA delivery. Please ask the customer service to synchronize the inventory under this ASIN with the new ASIN. You must organize the language yourself . After all, what we are doing is still a loophole operation. If you use the same language as everyone else on the Internet, it will easily attract the attention of the official.

How long it takes to take effect generally depends on the customer service. After success, you will get a brand new listing. The previous reviews and weights will be refreshed, and the inventory of the previous ASIN will be transferred to this new listing. There is no need for complicated and costly warehouse relocation and relabeling.

It sounds simple and effective, but are there no side effects at all?

The first and foremost problem is security. After all, this is still an operation that exploits loopholes. If people play with it too much, it is only a matter of time before the authorities find out. In addition, the ASIN refurbished in this way will have two SKUs, which can easily be complained to Amazon by interested competitors, and the authorities will find out for sure once they check.

If security is not your concern, I would still like to remind you of the remaining points.

This refurbishment routine is currently applicable to the US and European sites, but not the Japanese site. However, sellers on the European site should be aware that it is possible that all products on all European sites will be refurbished after one operation. If only one site has a problem, it is recommended to consider it carefully. In addition, the scenario where refurbishment is effective does not include unfulfillable. In this state, the ASIN cannot be restored to normal after refurbishment and will still be unfulfillable.

We have always advised against anyone trying to take advantage of loopholes or play tricks. Now that the platform is intensifying its crackdown on illegal operations, it is obviously not a wise move to go against the wind.

In my opinion, this operation will not last long. In addition to blocking this routine, the authorities will probably find a time to settle accounts. Unless you have no choice but to re-list and cannot afford the cost of relocation and relabeling, I still recommend not to use it. Of course, whether to use it in the end is still up to you to judge based on your own situation.