What is Jabong? Jabong Review

introduce

Jabong.com was founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Jain as an e-commerce portal selling Indian fashion and lifestyle products.

In March 2013, Jabong was shipping over 6,000 orders per day. Com-Score reported from December 2012 to May 2013 that Jabong.com had the most traffic among all Indian e-commerce companies.

Main Products

Its main sales include fashion and lifestyle products such as clothing, footwear, accessories, beauty products, perfumes, home accessories, etc. It has launched a national women's clothing series designed by Rohit Bal. Its turnover in fiscal year 2014 was 8.1 billion euros.

Jabong Features

User-friendly and convenient, reasonably priced products, reliable and trustworthy, easy payment.

Historical Development

In March 2012, Jabong launched its first television commercial.

In November 2012, Jabong.com and cricket equipment manufacturer SG Cricket launched a range of Virender Sehwag cricket bats.

In May 2013, Jabong launched a fashion line based on the Bollywood film Yeh Jawaani Hai Deewani.

In November 2013, Jabong along with Puma launched a digital fitness campaign 'Gear up Buddy' with Bollywood actor Chitrangada Singh.

In November 2013, Jabong entered into a partnership with the Jack & Jones brand to sell merchandise for the band Above & Beyond.

In 2014, Jabong collaborated with Humpty Sharma Ki Dulhania.

In 2014, Jabong.com launched an ethnic women's wear collection designed by Rohit Bahl. The company also launched its own brand, which covers the categories of clothing, shoes and accessories.

In April 2014, Jabong.com launched a monthly fashion magazine "The Juice". The magazine covers stories and features on fashion, beauty, people, trends, travel and pop culture.

In July 2016, Flipkart acquired Jabong through its Myntra unit for about $70 million.

shop

Jabong also has an international online shopping store called Jabongworld.com which receives the highest traffic from the United States, followed by countries such as Malaysia and Mauritius.

Jabongworld.com shut down in mid-2016.

References

• 1. The dust has settled, Jabong was acquired by Myntra for $70 million: 36kr [cited on 2016-07-25T16:00:00.000Z]