Off-site service providers VS company off-site promotion specialists

Large-scale sellers generally have the position of off-site promotion specialist

After all, Amazon has to spend so much money to attract traffic

Sellers can't just rely on the traffic from their brother-in-law.

If the company does not have such an excellent off-site promotion specialist or for other reasons

Asking a service provider is also a good choice

Then let's talk about the common off-site service providers on the market.

The five most common ones are:

1 Transformers. There is basically nothing that this type of service provider cannot do. They can provide all Amazon services and are the service providers that sellers come into contact with the most. Their advantages are instant replies and good relationships.

2. Professional service providers who have changed their careers lately. They have good English and have had the opportunity to come into contact with the off-site field. They are familiar with FB, major deal sites, youtube, and instagram. Because they have a good foundation in English, they can get started quickly. The advantage is that they are relatively professional.

3. Seller-born, professional service providers. These service providers are sellers themselves. For some reasons, they find that being a service provider requires less investment and has less pressure than being a seller. The advantage is that they understand operational knowledge. When considering off-site activities, they will combine new products, clearance, volume increase, and branding to give different opinions. The advantage is that they are sellers themselves and have suffered losses when doing off-site activities. They will consider some issues that only sellers understand.

4. Experienced off-site promotion specialists take private orders. Promotion specialists from large companies will use their accumulated resources to take some private orders. Since the number of orders is not as many as that of service providers, they can handle each order more carefully to ensure the success rate of effective posts. This is almost the best choice, but it is difficult for you to come into contact with truly experienced promotion specialists with resources. After all, they are not short of orders and have already had old customers to cooperate with.

5. Off-site promotion specialists who have just entered the industry and novice service providers who entered the industry after getting a list of 200 off-site FB groups. The above are collectively referred to as industry newcomers. Since they do not have enough customers, they have certain blind spots about the pitfalls in the industry and do not have good and long-term relationships with influencers. They can do pay-per-performance, and the advantage is that the price is cheap.

Then let’s talk about some common blind spots and their causes:

1. Is it better to have a higher discount for off-site promotion?

Definitely not. If the discount is too high, you might lose money if you don’t raise the price, or you might raise the price crazily and cause no orders on the site. Besides, it’s 2021, and buyers are used to many ups and downs. High discounts have left an impression of fraud in their minds!

The first thing they think about is, will you ship?

2 My product is of good quality and I want to break even, so I can’t sell it so cheaply.

The price is determined by the market. There are two types of off-site promotion: discount promotion and brand promotion. If you want to break even and want to use higher-than-industry average price for quality, that's fine, but don't choose discount groups and deal websites, even if it's Dealnews that charges thousands of yuan. It's essentially a discount channel. For brand promotion, you can use Youtube to make detailed video introductions, and you can invite hundreds of Instagram celebrities to create brand hype and increase premiums. In short, each channel has its own characteristics.

3 Is it better to have more orders outside the station?

Even I myself was so excited when I did the first off-site order. I refreshed the background every minute and saw the data going up. If it was the original price, it would be like reaching the peak of life, like a young model in the club every day. But later I found that there were several pitfalls:

3-1, out of stock. Sometimes too many orders are caused by low prices. People who pay by performance are laughing at this, and the product is out of stock. I am excited for a few minutes, but have a headache for a month. The listing I have worked so hard to build...

3-2, discount codes are stacked, coupons are stacked, super low prices, 0 yuan, sometimes there are several operators in a store, or the old operator resigns, and the new operator is not aware of the long-term discount code set before, or the store-wide discount, or the member discount, etc., which leads to a direct loss of tens of thousands or even hundreds of thousands of yuan outside the site, and the new operator is heartbroken and takes the blame.

3-3, the weight is reduced. In fact, celebrities will sometimes repost your posts without your consent because of the low price and they can get commissions from the Amazon Alliance. At this time, your posts may be reposted in large quantities. Even if the discount code is stopped, a large amount of waste traffic will flow in, eventually causing the conversion rate to plummet. Therefore, for companies with the conditions, it is still necessary to hire a capable promotion specialist. After all, only they can control the conversion rate. Of course, the hairstyle of this promotion specialist shows that he is from Amazon... Otherwise, you can only find a reliable service provider who can help you check the discount code and discounted price and has an Amazon prime buyer account. I am talking about our quick promotion outside the site. Thank you!