200 million shortfall! Prices have increased sixfold! Mask resellers are already selling helmets

200 million shortfall! Prices have increased sixfold! Mask resellers are already selling helmets


The army of people speculating on masks has not yet rested, and the profiteers who are trying to grab helmets have already set out.


Why did the helmet become a national hit overnight, and even many sellers saw it as a hope for "converting exports to domestic sales"?


Because on April 21 this year, the Traffic Management Bureau of the Ministry of Public Security officially launched the "One Helmet and One Belt" safety protection campaign, stipulating that from June 1, traffic violations such as failure to wear safety helmets and use seat belts as required will be strictly investigated and punished.


On May 15, Jiangsu passed the "Jiangsu Province Electric Bicycle Management Regulations", which clearly stated that from July 1 this year, electric bicycle drivers and passengers must wear safety helmets, otherwise they will be warned or fined up to 50 yuan.

 


01


After the government issued the order, the price of helmets skyrocketed



a. Sales volume

Open Taobao, JD.com, Pinduoduo, and search by sales volume, and you will find that the top stores have monthly sales of more than 10,000 orders, which is several times more than in previous months.

Among them, the monthly sales of the top 10 stores on Taobao are all over 40,000 orders, and the highest store has a monthly sales of over 250,000.

b. Price

Looking at the top 10 stores in terms of sales on the three platforms alone, none of them actually offers helmets for less than 70 yuan.

Most helmets cost more than 100 yuan. On JD.com, the prices are even higher. Ordinary models cost 168 or 199 yuan, while better ones cost more than 200 yuan.
Helmet Price

But these helmets of the same product and quality could be purchased for only 30 yuan at the cheapest in February and March, and 70 to 80 yuan for the medium ones, so the price has more than doubled now.

c. Inventory

Because the prices on JD.com are all around 150, the leading stores have not yet run out of stock.

However, on Taobao and Pinduoduo, some stores are doing pre-sales, and some stores will not ship the goods until June 15th.

Merchant pre-sale

d. Selling helmets in offline stores makes more money than selling cars

In offline stores, the sale of helmets has become very popular as the new policy is about to be implemented.

Some dealers' helmets were sold out before they could even be put on the shelves.

Among them, the sales volume of helmets in Jiangsu region has increased by 164% year-on-year since May 1.

According to news reports, an offline electric vehicle store in Yunnan sometimes had difficulty selling one helmet in a month.

Since May, dozens of helmets have been sold every day. The boss admitted that selling helmets during this period is more profitable than selling electric bikes.


02


Crazy farce is happening again




After the new policy is implemented, how great is the demand for helmets?


According to the "one helmet and one belt" requirement, the new helmet demand gap will exceed 200 million.


At present, there are about 90 million motorcycles in China and about 300 million electric bicycles. Assuming one helmet per vehicle and a price of 100 yuan per helmet, the helmet market will be as high as 39 billion.


The merchants who heard the news also proved the potential market of helmets. Since the launch of the "One Helmet and One Belt" campaign on April 21, 2020, as of May 18, based on industrial and commercial registration, a total of 3,503 new helmet industry-related enterprises have been established in my country, mainly distributed in the eastern coastal provinces.


Guangdong, Jiangsu, Shandong and Zhejiang provinces ranked the top four in terms of the number of newly added related enterprises, and their total number accounted for 48.57% of the newly added related enterprises in the country.


In addition, like masks, the surge in demand for helmets has also driven the upstream and downstream industrial chains! A helmet is usually composed of a shell, a buffer layer, a comfortable liner, a wearing device, goggles, etc.


The helmet shell is mainly made of polycarbonate (PC), PC/ABS alloy, carbon fiber, fiberglass, etc. Due to the sudden surge in demand for helmets, ABS has risen sharply, with the highest daily increase of ABS being 1,000 yuan/ton, and the rate of increase being about 10%.


Similarly, the traders are still unwilling to be left out and have thrown themselves into this "grabbing" war early on, some even saying : they are looking for helmet production factories that produce 100,000 or 200,000 helmets per day, and will take as many as they can!


However, the current situation is that a large helmet manufacturer can only produce 2,000 helmets per day...


 

The reason why they are so crazy is that the country has not yet regulated the price of helmets, and they think it is profitable. For these speculators, they obviously don’t care what the outcome is, as long as they cash out in time and have a bulging wallet, they don’t care about the flood behind them.


03


Not helpful for cross-border exports




It is obvious that the surge in demand for helmets is a domestic policy event and does not mean much for exports!


We also checked the sales status of related products on Amazon US:


 


It can be found that the search trend of keywords related to "helmets" on Amazon is not ideal. At present, countries around the world are still in the high-incidence stage of the epidemic, and the demand for outdoor travel protective gear is not great! Of course, if you have relevant resources, export-to-domestic demand may be a good choice!






Masks in February, goggles in March, meltblown fabrics in April, helmets in May, there will always be no shortage of speculators among them!

"No one can get rich without unexpected wealth" is the life creed of these people! They often say: "If you want to get rich, you have to do it by doing something unconventional. Fortunes are sought in danger. Otherwise, you can work hard all your life but not make as much as others make in one night."


But without exception, they all ended up in a mess.


After all, this is actually a game of taking over. The first person to try it out makes a fortune, and those who smell the scent of money and want to take advantage of the opportunity to make a fortune often end up becoming the price of financial freedom for a few.


Who can guarantee that you won’t be the last one to take over?



<<:  Cross-border 520: Brother-in-law sent mass warning emails, a large number of listings were deleted, and more than 2,000 sellers were banned

>>:  Illegal? I quit my job and was ordered by my former boss to remove my product from the shelves

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