Two-thirds of Americans love online shopping more than before the epidemic! Which categories are worth paying attention to?

According to a study by consulting firm MARCO, two-thirds (66%) of Americans have purchased products online more frequently since the outbreak. Despite inflation and economic recession, Americans' demand for online shopping remains very high. MARCO also studied Americans' online shopping trends and behaviors in the past two years. The following are the specific conclusions.

The study found that clothing and fashion items (44%) are the most popular products purchased online by Americans, followed by tickets to concerts and sporting events (41%) and airline tickets (40%). Americans are least willing to buy medicines (55%) and cosmetics (52%) online, preferring to go to offline stores to buy these two categories of products.

On the other hand, TV ads (33%) and influencer recommendations (29%) are two important factors that drive Americans to make online purchases. Americans trust the information they see on TV the most, and the social media platform they trust the most is Facebook, while the social media platform they trust the least is WhatsApp.

The study also found that currently, 49% of Americans know what the Metaverse is. By region, consumers on the West Coast of the United States are most likely to shop in the Metaverse; by age group, Generation Z (54%) is the most familiar with Metaverse shopping.

Didier Lagae, founder and CEO of MARCO, said that although the outbreak has passed, consumer purchasing behavior has not fully recovered. Retailers are facing a variety of target audiences. In order to provide high-quality and effective communication, retailers must fully understand the purchasing hotspots of different audiences.

The study also stressed that due to the rising inflation rate and economic slowdown, US retailers are experiencing unprecedented challenges. For example, Amazon has become the first company in the world to lose $3 trillion in market value; Inditex, H&M and Adidas have announced that they will increase their holdings and raise product prices.

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.