A large number of sellers’ brand registrations have been removed! Does Amazon require the store entity and brand to be consistent?

However, there is not enough evidence to support this claim, because Amazon's own rules allow everyone to use brand authorization. The company that registers the authorized store is definitely not the same as the company that holds the brand. If it is removed according to this standard, all authorized brands will suffer. In addition, some sellers later gave feedback, saying that they used the brand registered by their own company for filing, and the store registration information was consistent with the brand registration information, but it was also removed in the past two days.

Just today, some Amazon official managers began to convey official news, saying that the brand registration was removed in large numbers this time because Amazon started a new round of brand verification , which means that your brand will be removed first, and you will be asked to prepare relevant information. After verification, you will be re-registered. This is similar to the mechanism of removing products from shelves and then reviewing them when there are fraud complaints.

Based on the information I have collected, the information that needs to be submitted for appeal verification is as follows.

① Trademark certification: the TM mark is the registration certificate or trademark receipt and registration receipt, and the R mark is the certificate.

If it is not a self-owned brand but authorized, you need to provide the corresponding English version of the brand authorization letter, and both the authorized party and the brand owner must stamp it.

② Proof of production: if you are preparing a production license for your own factory, or if the goods are supplied by a supplier, you need to provide a purchase invoice or supply agreement , which requires the brand name and product SKU.

③A real product photo that can clearly display the brand logo

④Supplementary information such as store business license and store screenshots.

Affected sellers can check the registered email address of their store. There will be an official notification email, and the email will provide an entry point for submitting information. They should submit the information according to the official requirements for review.