After studying more than 1,000 hit cases last year, I discovered the three most profitable secrets of Amazon

After studying more than 1,000 hit cases last year, I discovered the three most profitable secrets of Amazon

What is the most important thing in cross-border e-commerce? Product selection or operation ?


Many sellers have chosen many products, but still cannot operate them well. They release large batches of products, and piles of inventory are left to settle and become unsalable products, depleting their hard-earned money. As a result, many people compare starting a business on Amazon to the most wasteful thing.

But is this really the case? Apart from the jokes, there are still so many people who make money! So why can't you make money? Can you say that you don't work hard? It seems not. In fact, after a detailed analysis, the reason why many sellers do not operate well is largely because of problems in product selection.

After carefully studying more than 1,000 best-selling cases last year, I have extracted three ideas for product selection that are sure to make money:

1. Low product cost, high profit margin, small size (such as beauty masks, mobile phone films, data cables, etc.)

The core operation of this type of product is to match resources for brushing orders. What is meant here is more about free reviews. While the reviews are stable, the free reviews are used to do keywords, and they often use 3-4 big words and don't choose to do small words. This type of product often invests very little in CPC, and running advertisements is really not as direct as brushing orders.
 

2. Blue Ocean Products (e.g. pen holders, digital desktop notes, vases, erasers)

The core resource for matching this type of product is the ability to select products. You need to know what indicators to use to find such a market, and through analysis and innovation, develop products or combinations that are competitive in this market. This type of product often only requires a small number of initial reviews to promote the product, mainly through CPC, and the proportion of natural traffic orders will be relatively large. The most popular product once had 18 reviews on BSR, but it was soon attacked and changed its category.
 

3. Products with high unit price (such as large furniture, laptops, drones, etc.)

Products with high unit price are more matched with financial strength, and of course they are mainly made through CPC. It is not easy to fake orders for such products. You either do rebate, empty package, or merge and customize. However, other methods except rebate are relatively risky. For such products, it depends on the operation goal. If you don’t have such great ambition to promote BSR, then it is very easy to make more than 4 million US dollars a year by sending a small amount of real tests and rebate. However, if you want to do higher, you may need to add more means to merge and customize outside the site.
 
The direction of money-making product selection has been provided. I will not go into details about the specific product selection methods here. It is nothing more than data-based product selection . Take Amazon as an example. It can be analyzed through the five major lists of Best Sellers, New Releases, Movers & Shakers, etc. at the site. At the same time, it can also be done through various product selection analysis software. I believe everyone can use it, so I will not go into details.


Finally, I will share an Amazon product selection data analysis idea table that is easy to produce hot products.

<<:  How to analyze the off-site traffic sources of an ASIN

>>:  Create the top ten best-selling products in 30 days (with a practical SOP at the end of the article)

Recommend

The first round of “Black Friday” battle report: Some European sellers’ sales doubled, while the growth of orders on the US site showed a slight downward trend?

Storm Baby 2 Anonymous user Amazon's Black Fri...

What is Amanbo? Amanbo Review

Amanbo focuses on cross-border e-commerce platform...

The "pet economy" remains hot despite the price increase! Where do American pet owners like to spend their money the most?

The cost of keeping pets for Americans continues ...

2025 is not going to be easy! Several major adjustments by Amazon affect all sellers

With the convening of the 2024 Amazon Global Sell...

After going public, Santai Co., Ltd. has made steady progress and achieved a revenue of 1.7 billion yuan in 2023!

It is learned that Shenzhen Dama Santai Co., Ltd. ...

A must-read for Amazon sellers! Uncover the reasons why shopping carts are lost and help you break through the bottleneck!

Amazon’s shopping cart is crucial to sales because...

What is Shenzhen Xiangxiaokui Cross-border Technology Co., Ltd.? Shenzhen Xiangxiaokui Cross-border Technology Co., Ltd. Review

Shenzhen Xiangxiaokui Cross-border Technology Co.,...

What is Laiyi Media? Laiyi Media Review

Lyeea-Media was founded in Los Angeles, USA in 201...

Is this category the top seller? The level of sales is almost as bad as the three lucky items in the electronics category. Is the entire category clearing out the stock?

‍ Anonymous user My C position I recently did a ma...

Amazon becomes the king of "e-commerce advertising" in the United States! The share is as high as 77.7%

It is learned that according to the latest forecas...

Product quality will also affect Amazon store performance! ?

We run a store on Amazon and there are all kinds ...

What is AMZScout? AMZScout Review

AMZScout is the smartest Amazon product research t...

What is NinjaOutreach? NinjaOutreach Review

NinjaOutreach is a blog outreach software for digi...

Is there still hope? ! The latest progress of China-US trade negotiations!

On May 10 (Friday), the United States officially i...

Logistics is in crisis! Problems broke out at many ports, nearly 1,300 containers destroyed!

Since the outbreak of the epidemic in 2020, global...