What is the Amazon Bonus Period? Amazon Bonus Period Review

The origin of the flow period

Amazon needs to understand the seller’s listing data. When a new product is put on the shelves, it will capture some keyword information of the listing and then push it to the matching portrait user. The main purpose is to grasp the basic data of your entire listing as soon as possible, and then compare it with the big data in its database to determine as soon as possible whether this product has a good experience for users. If the data is good, continue to increase exposure and recommendations. If not, it will be put into the cold palace from then on, and the seller will need to spend more energy to promote it.

Key Points

After the listing is put on the shelves, it must be optimized into a perfect listing during shipment to the Amazon warehouse, and the bonus period will begin as soon as the product starts selling.

Don’t start selling by yourself and then slowly optimize the listing. When you have orders, don’t rush to send FBA, only to find that there are no orders because you don’t have a perfect listing and you have missed the bonus period.

Myth

The 2-4 week bonus period means that if your product performs well within the 2-week bonus period, Amazon will extend it to 4 weeks. However, this is not necessarily as long as 2-4 weeks. Some products will no longer have a bonus period after one week.

Judgment basis

1. Look at the advertising exposure rate

2. Look at traffic and conversion