What is Pronto? Pronto Review

Pronto is a comparison shopping site owned by Barry Diller, a subsidiary of IAC/InterActiveCorp.

About Pronto

The Pronto website was created by IAC in 2005. At first, Pronto was just a downloadable application that would silently monitor the activities of customers in the background and then display the same products for customers to compare and purchase. Pronto is headquartered in New York City, USA.

Pronto is a price comparison site with more than 70 million product listings and more than 4 million visitors per month.

Development History

- Founded by IAC in 2005, Pronto is a downloadable software application that monitors all user activity on a product page and then displays deals on the same or similar items from other merchants until a better deal is found.

-In July 2006, Pronto launched a beta version of its traditional comparison shopping engine website, which was officially launched in September 2006.

-In 2009, Pronto launched vertical microsites starting with Fashion+, Home and Technology, followed by Kids and Babies.

-In 2010, Pronto launched its first international joint venture, MegaDeal.jp, for the Japanese market.

- In 2011, Pronto's international expansion became three more countries, starting with the launch of the German site "Dealecke.de" in March, followed by "Superprix.com", a site for French users in July, and the British site "DealHop" launched in October.