Foreign media exposed Amazon's black technology! The platform will crack down on this operation

Although many of the black technology methods used in Amazon's operations are serious violations of the platform's rules, there are still many sellers who take risks because they can bring many exciting results.

Even Amazon’s own products could not escape the disaster. Recently, foreign media broke the news that Amazon’s own products were also held hostage by third-party sellers using black technology!

Self-operated products were also hijacked

The hijacked Amazon self-operated product revealed by foreign media is this video cable. This video cable product was merged into the products of the alarm clock seller below.

Of the 5,324 reviews for this alarm clock, almost all of them are about video cables. And it seems that this alarm clock has more than one product integrated into it. In the five-point description of this product (which I have highlighted in the picture), it mentions " allowing you to see faces clearly up to 650 feet away", which seems to indicate that this alarm clock has also integrated a pair of binoculars.

Foreign media also found several other examples of Amazon's own products being hijacked by third-party sellers, one of which was even fought over by multiple Chinese sellers.

In the article, foreign media also exposed the brands that competed for zombie listings, and said that the Amazon product page is a battlefield. I also framed the names of the exposed brands for your convenience.

Although the reporter is good at digging for information and finding hot spots, for Amazon sellers, this technique of merging zombie listings is nothing new. As early as last year, this method was gradually circulated among sellers. Although the discussion is no longer hot, some sellers are still using it.

Here I want to remind you that the operation of merging zombies may be strictly investigated by Amazon in the near future, so be careful! Below I will tell you my analysis.

Merge zombies are about to be purged?

First of all, Amazon has always been suppressing the merging of zombie listings, which is a violation strictly prohibited by Amazon. However, because the rectification action may involve changes to the entire review system, Amazon has been slow to ban zombie listings in a timely manner.

However, my brother-in-law did not do nothing. Some time ago, many sellers found that their products had bugs. The reviews of each font were displayed separately. We can regard this step as an adjustment and test of the entire evaluation system, paving the way for the next changes.

In addition to Amazon's own plan to revise this rule, the promotion of the media is also a very important part. Although media exposure is usually a long way behind, and what is usually exposed are rules and routines that have existed for a long time, media exposure can often promote Amazon's changes.

For example, the last time European media collectively exposed Amazon’s disposal service, all brand new products worth millions were dragged to the landfill for landfill or incineration.

The disposal service has been around for many years, and we sellers have complained about its rationality, but Amazon has not made any changes. After the media exposure, Amazon quickly launched a donation service to give sellers another way to dispose.

From the media exposure in June to the launch of the donation service in August, it took only two months for Amazon to respond. This fully shows how much Amazon values ​​public opinion, and it may even be more important than the voice of us sellers.

Amazon itself is already working on fixing this loophole. Coupled with the media criticism and exposure this time, Amazon may introduce corresponding measures more quickly to clean up and merge zombie listings.

For products that violate the rules, it will be very dangerous in these months, so be careful when merging variants!

Moreover, although the large number of reviews obtained by merging variants is impressive, once consumers take a look at the review content and find that they are too different, it will have the opposite effect and will only reduce product conversion.

We still rely on the combination of initial evaluation and later evaluation, and the evaluation we get is more stable and effective. I have prepared a conditional analysis of the security evaluation environment for you. Please scan the QR code below to get it from me~

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