Amazon executives recently said that judging from the sales data on Black Friday, the increase in inflation has not dragged down consumer spending and the current market consumer demand remains strong. Although the overall online spending on Black Friday this year has cooled slightly compared to last year, Amazon's sales during Black Friday still broke a new record.
Although many sellers reported that traffic during this year's Black Friday promotion dropped drastically, and most people's sales were halved and they were forced to run away with the competition, some sellers experienced a small boom, especially the big sellers who occupied the top of the traffic pyramid. This year’s wave of account bans pushed a number of big sellers to the forefront, but now after regrouping, many big sellers have quietly achieved good results with the buff of the Black Friday and Cyber Monday promotions. Anker Innovations, as a big seller that has stood out during the title sweep, has not only achieved great results during the peak season promotions, but has also recently been expanding its brand influence and winning new titles. Cross-border navigation , firmly occupying the throne of consumer electronics leader, Anker has become the world's number one digital charging brand! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation
Anker becomes the world's top digital charging brand It is learned that Anker Innovations recently officially announced that between October and November 2021, the world's authoritative market research organization Euromonitor International conducted a systematic market research on the global digital charging equipment industry, and finally confirmed that Anker has become the world's number one digital charging brand, based on statistics based on 2020 retail sales. ▲ The picture comes from the Internet Officials said that since 2012, Anker has been the "#1 Best Seller" on major e-commerce platforms , mainly Amazon . Its sales on Amazon's US site are second only to Apple, and it ranks first in sales of single products in the consumer electronics category on Amazon's Japan site. At the same time, Anker Innovations has also risen rapidly in the domestic market. Its Anker Nano, launched in October 2020, helped Anker become the third-party brand with the largest share in the charger category on Tmall and JD.com. ▲ The picture comes from the Internet Since the beginning of this year, countless big sellers have fallen into despair under the impact of Amazon's account blocking wave. Under this circumstance, Anker Innovations has maintained a steadily upward development trend, and its revenue generation remained strong as of the third quarter. The reason why Anker has been able to stand firm amid the wave of account bans and become the top digital charging brand in the world is largely inseparable from the dual construction of product quality and brand awareness, which builds its core competitive barriers. In the first three quarters of this year, Anker continued to increase its R&D investment, with total investment reaching 499 million yuan, a year-on-year increase of 32.96%, accounting for 5.92% of total operating income, and continued to be at a relatively high level in the industry. ▲ The picture comes from Juchao Information Network From July to September, Anker launched a number of new products including the Anker Nano Pro charger and Eufy sweeper and mop , which were widely favored by target consumers. After ten years of establishment, Anker Innovations is now flourishing both at home and abroad, continuously expanding its brand influence and establishing its leading position in the consumer electronics field. However, compared with Anker's rapid growth, another former billion-dollar seller, Global Easy Shopping, has been treading on thin ice in recent times, facing the risk of bankruptcy at any time due to its heavy debts. Global Easy Shopping was filed for bankruptcy again Recently, Cross-border Communication issued a reminder announcement about the bankruptcy liquidation of its wholly-owned subsidiary . The announcement shows that the creditor Shenzhen Android Technology Co., Ltd. applied to the Shenzhen Intermediate People's Court for bankruptcy liquidation of Global Easy Shopping on the grounds that Global Easy Shopping could not repay its due debts and obviously did not have the ability to repay. ▲ The picture comes from Juchao Information Network It is learned that Shenzhen Global signed a "Procurement Framework Agreement" with Android Technology on April 1, 2019 , stipulating that Global Easy Buy will issue orders to applicants and purchase products through its supplier portal, and enter delivery, acceptance, settlement and other information through the website. On June 6, 2019, Android Technology issued a "Account Period Confirmation Letter" to Shenzhen Global, confirming that the cooperation between the two parties will be settled according to a monthly account period of 60 days. Since the two parties signed the agreement, Global Easybuy has sent hundreds of orders to Atradius Technology through its supplier portal to purchase products. As of October 22, 2020, Global Easybuy has outstanding payments of approximately RMB 3.59 million. ▲ The picture comes from Juchao Information Network Despite repeated reminders from Android Technology, Global Easy Shopping stated that it was unable to repay and has not yet fulfilled the contract and paid the corresponding amount of money. To make matters worse, following Android Technology, Anxun Technology also recently applied to the Intermediate People's Court of Taiyuan City, Shanxi Province for bankruptcy liquidation of Global Easybuy. As early as June, Global Easy Shopping was declared bankrupt by the Industrial and Commercial Bank of China Shenzhen Nanshan Branch on the grounds that it could not repay its due debts and obviously lacked the ability to repay . The 21 million yuan in loans owed has not yet been repaid. ▲ The picture comes from Juchao Information Network Today, Global Easy Shopping has been filed for bankruptcy twice within a month, which is like the impending storm before the collapse of a building, confirming that this once prosperous retailer has entered the desperate situation of bankruptcy. As of September 30, 2021, Shenzhen Global had total assets of 1.727 billion yuan, total liabilities of 3.358 billion yuan, and net assets of -1.631 billion yuan. From January to September 2021, its operating income was 335 million yuan, its total profit was -211 million yuan, and its net profit was -210 million yuan. If the Shenzhen Intermediate People's Court accepts the above bankruptcy application, Global Easy Shopping will enter bankruptcy proceedings, Cross-Border Communications will lose control over it, and Global Easy Shopping will no longer be included in the scope of Cross-Border Communications' consolidated financial statements. Now that the peak season promotion is in full swing, some big sellers are enjoying great success and their performance is soaring, while others are on the decline and on the verge of bankruptcy. The comparison between the two is truly heartbreaking. Small and medium-sized sellers will inevitably encounter the trouble of insufficient funds during the peak season. Although small and medium-sized sellers do not have the strong capital support of large sellers, they can also find another way to seek loan services to make adequate preparations for the peak season. Doushabao Technology also launches major benefits for sellers who are preparing for the peak season, helping them to sell well during the peak season without worrying about funds. Loan refund for seller liability insurance The maximum subsidy is 1,680 yuan , and the maximum compensation is 1 million US dollars. You can get a loan if you have a store, 1 million yuan credit line approved in seconds , purely online lending From November 16, 2021 to December 31, 2021, after completing your first loan business at Doushabao , you can use relevant loan information and insurance policy information (you can apply for seller liability insurance purchased from Doushabao or seller liability insurance purchased through other channels) to receive liability insurance rebate coupons worth up to 1,680 yuan in the Doushabao event background . The amount will be directly returned to your designated bank account on a first-come, first-served basis while stocks last! This peak season, Doushabao new user registration benefits will help you sprint through the peak season without worrying about funds! Scan the QR code on the poster below, register as a new Doushabao user, and you can participate in the event!
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