What is Aomaijia·Global Shopping? Aomaijia·Global Shopping Review

Aomaijia is an e-commerce company focusing on the innovative ecosystem in the cross-border field. Its business covers global shopping, dual-channel retail, and supply chain service platform, involving B2B and B2C. It is committed to using data to drive the deep integration of online and offline to bring users a full-scenario shopping experience.

About Aomaijia Global Shopping

Guangdong Aoyuan Aomaijia E-commerce Co., Ltd. (hereinafter referred to as "Aomaijia") is a cross-border e-commerce enterprise under China Aoyuan Group Co., Ltd. (stock code: 3883), a Hong Kong-listed company. It was established in July 2015 in Nansha Free Trade Zone, Guangdong, to carry out cross-border e-commerce import and export business.

Aomaijia·Global Shopping is a brand of Guangdong Aoyuan Aomaijia E-commerce Co., Ltd., which was established in 2018 and is headquartered in Guangzhou. It provides global trendy goods and has formed a shopping layout consisting of mobile client, mini-programs and other mobile platforms. It has also established dual-line shopping stores to achieve "online + offline" dual-line integrated development, with the slogan of "choose from all over the world" to meet consumers' needs for a better life and overseas trendy goods.

Global shopping business: Positioning fashion + trend, providing global trendy goods, upgrading the product supply chain, and focusing on overseas business layout. Established 9 direct purchase centers in France, Australia, the United States, Canada, Japan and other countries, covering 6 major categories of maternal and child products, beauty care, snacks and wine, clothing and luggage, home furnishings, and 3C electronics, covering more than 100,000 global brand items. The purchase of clothing, beauty and trendy brands is mainly distributed in Europe, the United States, Japan, South Korea, and Australia. The purchase of maternal and child home products is distributed in Europe, the United States, Japan, South Korea, and Australia. The purchase of food products is distributed in Southeast Asia, Japan and South Korea.

Online and offline shopping business: Aomaijia has built the first full-scenario online and offline shopping retail system in China by integrating App, mini-programs, and offline stores. It has achieved online and offline integration. Its self-developed treasure hunt wall, AR makeup trial, product traceability system and other intelligent technology terminals bring users a convenient and comfortable consumption experience. As of December 31, 2019, there are 75 online and offline shopping stores in 9 provinces and 27 first- and second-tier cities in fashion business districts where young users gather, covering South China, Southeast China, Southwest China, East China, Central China and North China.

Industrial chain platform: Through industrial chain services, we connect the production end, the product end and then the consumption end, build a comprehensive cross-border trade service ecosystem, empower small and medium-sized enterprises to explore overseas markets and build international brands, conduct in-process monitoring through the Internet of Things, reduce the risks and costs of cross-border trade for enterprises, and achieve "brand creation, volume creation, and profit creation."

Corporate Philosophy

Vision: To build a new business platform with technology and lead a new business order

Mission: Make business easier

Values: Innovation, Integrity, Responsibility

Business Scale

1. The user base is growing year by year: In 2019, Aomaijia Group continued to deepen the innovative retail model of dual-channel shopping. In 2019, the sales flow increased by 156% year-on-year, the number of visitors increased by 562% year-on-year, the number of new registered users increased by 133% year-on-year, and the number of members was about 30 million.

2. Technology patents drive business development: Aomaijia has carried out a full range of intellectual property layout around dual-line retail, AI technology, traceability technology, etc., and owns more than 100 invention technologies and intellectual property rights. Dual-line purchase patents together with patents in the fields of new retail, B2C, and big data constitute the prototype of the patent barrier of "core patents" + "peripheral patents". As of February 2020, Aomaijia Group has accumulated more than 200 intellectual property rights.

Development History

In 2015, Aomaijia was registered and established in Guangzhou Nansha Free Trade Zone, and the first Aomaijia cross-border e-commerce experience store opened in Panyu Aoyuan Plaza.

In 2016, we focused on global shopping business and launched Aomaijia online mall + App.

In 2017, Aomaijia cross-border ecosystem was established, with three major businesses: global shopping, online and offline retail, and supply chain service platform. The new retail concept of "online and online shopping" was proposed, and online and offline stores were deployed nationwide.

In 2018, Aomaijia upgraded its business and launched “Dual-line Shopping 2.0”; the dual-line shopping model was recognized by the country and became the first Guangzhou company to obtain the AEO advanced certification.

In 2019, the platform exceeded 30 million registered members, covering more than 5 million households; 75 dual-channel retail stores were opened across the country; and a strategic cooperation was reached with iQiyi, and both parties worked together to develop the trendy cultural industry.

Corporate Honors

September 2019 National Integrity Management Demonstration Certification Enterprise

August 2019 2019 China Top 100 Internet Companies (Top 20 Growth Companies)

August 2019 The e-commerce platform with the most investment value

June 2019 Guangzhou Top 100 Brand Enterprises Guangzhou Enterprises Federation

June 2019 Guangdong Province Contract-abiding and Credit-worthy Enterprise (two consecutive years) Guangdong Provincial Market Supervision Administration

June 2019 Guangzhou Annual Cross-border E-commerce Enterprise Guangzhou E-commerce Association

June 2019 Excellent Cross-border E-commerce Platform Enterprise Shanghai Cross-border E-commerce Industry Association

May 2019 Guangdong Province Outstanding Entrepreneur (Liu Liping)

April 2019, Guangdong Credit Association Director Unit

March 2019 IEBE Awards (International E-Commerce Awards) "Most Influential Smart Business Platform"

March 2019 IEBE Awards (International E-Commerce Awards) "E-Commerce Industry Public Welfare Award"

March 2019 IEBE Awards (International E-Commerce Awards) "Smart Business Operator" (Liu Liping)

March 2019, Excellent member unit of Guangdong Enterprises Federation, Guangdong Enterprises Federation, Guangdong Entrepreneurs Association

December 2018 2018 Guangdong Province's Most Socially Responsible Enterprise

Top 100 e-commerce companies in Guangdong Province in December 2018

Excellent exhibitor of the first China International Import Expo in November 2018

November 2018, Executive Director Unit of Guangdong Federation of Enterprises and Guangdong Entrepreneurs Association

August 2018 China's Top 50 Cross-border E-commerce Companies

August 2018 China's Top 50 E-commerce Companies

June 2018 2017 Guangdong Province Contract-abiding and Credit-worthy Enterprise

March 2018 The most influential platform mall in 2017

March 2018 2017 New Retail Innovation Award

March 2018 2017 Online Business Industry Public Welfare Award

January 2018 Member of Guangzhou Nansha District Intellectual Property Development Promotion Association

Top 10 cross-border e-commerce companies in December 2017

Top 100 e-commerce companies in Guangdong Province in November 2017

October 2017 China Cross-border E-commerce Fengming Award - O2O Model Innovation Award

August 2017 China's Top 100 E-commerce Companies

August 2017 Cross-border e-commerce supply chain service model innovation enterprise

March 2017, Guangdong Internet Business Association "Executive Director Unit"

March 2017 IEBE Awards (International E-Commerce Awards) "2016 Consumers' Favorite Platform Mall"

December 2016: "Best Cross-border E-commerce Brand of the Year" in 2016 South China Business Yearbook

Top 10 Most Popular Enterprises in Guangdong Province's Cross-border E-commerce Industry in December 2016

Top 10 cross-border e-commerce companies in Guangdong Province in December 2016

October 2016 Chairman of the Cross-border O2O Committee Professional Committee

May 2016 Guangdong Province Cross-border E-commerce Talent Training and Incubation Base (Guangdong Aoyuan)

April 2016 Member of the Cross-border E-commerce Professional Committee of China (Guangdong) Pilot Free Trade Zone

December 2015: 2015 Golden Business Award for "Most Innovative E-commerce Model"

Top 30 cross-border e-commerce companies in Guangdong Province in November 2015

March 2015, Vice Chairman Unit of Guangdong Cross-border E-commerce Industry Association

Corporate Social Responsibility

Aomaijia has been committed to promoting social employment, driving the development and transformation and upgrading of related industries such as logistics, marketing, operations, technology outsourcing, offline retail stores, and foreign trade factories. It is expected to directly and indirectly drive an industry value of 20 billion in the next three years and provide tens of thousands of jobs directly or indirectly for the society.