Increase GMV and improve purchase rate! Shopify launches new localization tools!

It is learned that Shopify announced on its official website on September 15 that it is launching a localization tool Translate&Adapt. This tool can be used in conjunction with Shopify Markets, an international sales service launched last year, to provide localization services for sellers who want to expand into new markets.

10% of sellers use Shopify Markets

Shopify said that more than 175,000 sellers are currently using Shopify Markets. This accounts for about 10% of all sellers. Through Markets, sellers can already add local currencies, payment methods, pricing, and product availability. Starting this week, sellers around the world can also use Shopify Translate & Adapt.

The new localization tool allows you to translate your online store into different languages. This includes everything from customizing product pages to contact information pages. Sellers can use both automatic translation and manual editing translation. Sellers can also create different shipping terms for each market, such as a minimum purchase for free delivery.

Piloting Markets Pro in the US

In addition to Translate & Adapt, Shopify has also launched Markets Pro. Although only some sellers in the US market can experience it first. With the Markets Pro version, sellers can provide buyers with more payment options, express shipping options, and easier management of taxes and tariffs, and also cover fraud and chargeback services.

Shopify laid off 10% of its employees this summer as it faced a drop in buyer demand. According to Shopify, Translate & Adapt helped increase gross merchandise value (GMV) by 13%. Providing local currency payment services helped increase GMV by 7%, and local payment methods also increased purchase rates by 6%.

It is learned that Shopify has been investing in cross-border e-commerce recently. The platform recently set up Shopify Payments and Shopify Shipping in France and established sales points in Italy. When releasing the second quarter results, Shopify CEO Harley Finkelstein said that international sales should be as simple as domestic sales.

Editor ✎Estella/

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