Breaking news! A large number of Amazon sellers’ keyword rankings have disappeared

As the "year-end exam" of Black Friday and Cyber ​​Monday approaches, Amazon is causing trouble again!

Starting from the end of October, multiple main ASINs of a large number of sellers suddenly disappeared in the core keyword search results, and the natural position display was also replaced by sub-bodies with lower sales, causing traffic to "free fall" and orders to "fail".

This sudden change made many seller friends feel as if "the sky is falling and the earth is collapsing".

Recently, a seller posted on the forum: "Recently, our ASIN has been ranked in the top one or two of the search results, but it started to be intermittent a few days ago. Today, the traffic disappeared directly, and nearly 40 words were lost!"

The seller was shocked by the loss of nearly 40 keywords in one day, and he suspected that Amazon had adjusted its algorithm or had a bug.

Image source: Zhiwubuyan

And this is by no means an isolated phenomenon. Many sellers are in a similar predicament.

-Suddenly, the ranking and sales volume kept dropping. Even after promotion, the ranking did not change. I really need to change my career and drive for Didi!

-Some core words are directly transferred to sub-bodies with low sales, and the overall sales volume also drops.

-The natural ranking has disappeared for two days. Advertising is useless. I have completed dozens of orders through advertising, but there is still no natural ranking.

-Same situation, the keywords for the main variants cannot be found, and the ones that are not promoted are leaning on the back, and sales have also dropped sharply!

From the statements of most sellers, it is found that most of the situations are:

When searching for keyword XXX, the ASIN that should have appeared is replaced by another variant. However, that variant cannot completely inherit the natural position weight of the original variant, so the word that was originally at the top of the first page will become the other variant at the back of the first page.

This phenomenon began to appear on a large scale on October 28, resulting in a sharp drop in order volume, which has not recovered to date.

Faced with this situation, sellers have been looking for solutions everywhere, but Amazon has not yet given a clear response. All they can do now is just wait.

Why does the keyword ranking suddenly disappear during the peak season? Based on feedback from a large number of sellers, we have sorted out several possible factors for you.

Sellers now suspect that this is a new round of Amazon algorithm updates. After all, every time the algorithm is adjusted, there are always a number of links that are "hit". In summary, this fluctuation in the natural ranking may come from the following aspects:

Amazon's algorithm updates often reconsider factors such as keywords, conversion rates, and user reviews, causing the product's natural ranking to fluctuate. If the product's recent performance does not adapt to the new algorithm, it may be "systematically neglected."

If sellers observe carefully, they will find that every time the peak season comes, Amazon will increase the order weight of products with slightly higher average order value ( especially new products ) to the front. Therefore, during the peak season every year, products with lower average order value, especially those ranked in the middle and lower levels, will lose keywords and see a sharp drop in position. These positions will return to normal after November and December.

Occasionally, system failures will cause some data anomalies. Although they are generally repaired, the ranking fluctuations during this period are very stressful.

Some sellers speculated that this incident might be a bug in the Amazon system, which caused the abnormal ranking and display of some products. If it is a temporary system failure, Amazon will generally fix it as soon as possible.

Therefore, they hope that more sellers will report the problems to Amazon so that the official can pay more attention and speed up the resolution of the problems.

It is the peak season now . In the face of this emergency, we must continue to monitor the rankings. We can appropriately stop advertising for sub-chains with low sales, focus on the main chain, and wait for Amazon to fully recover . At the same time , we must always pay attention to Amazon's policy dynamics and prepare plans in advance to respond in a timely manner!