How to play the game of new product launch? How to play the game of pre-sale on the official website

People often ask why Amazon ads have high exposure but no clicks. You can think about it from the following two dimensions.

1) Link dimension:

Optimize the customer browsing page - main picture, reviews, price and other dimensions that customers can see when searching (especially the main picture and price, whether the results of the main picture analysis are similar pictures, how customers notice your link)

2) Advertising dimensions:
a. Relevance of words: Are the customer search words related to your products? (For example, if you are selling blue long-sleeved clothes for the elderly, if the customer searches for clothes for young people, your CTR is likely to be low in this case). You need to pay attention to optimizing the relevance of search words and products (a small trick: some customer search words are related to your products, but the CTR is not high. You can put this keyword at the front of the title. If the customer searches for the same keyword as the one in your title, will the click-through rate increase?) --- You can also combine negative words to negate words with low CTR.

b. Accuracy of keywords: Since we cannot see your bids and data for the four modes of automatic advertising, you can compare and see which mode has a higher CTR. (Generally, the CTR of close matches is higher than that of broad matches). Is the keyword selection accurate enough?

c. Ad position: The CTR of ads will be different for different positions. Combined with the position report, check which position has the highest CTR and increase the bid. At the same time, search the front desk to see the corresponding result position of the ad position and see if it has an advantage compared with the products on this page (if you are a buyer, would you click on their ads or yours?)

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