What is the China Cross-border E-commerce Fair (CCEF)? China Cross-border E-commerce Fair (CCEF) Review

China Cross-border E-commerce Fair (CCEFE) is a cross-border e-commerce exhibition hosted by the Foreign Trade Development Affairs Bureau of the Ministry of Commerce and the Fujian Chamber of Import and Export, and is held in Fuzhou from March 18 to 20 every year. 2021 is the first year of the CCEFE, and it is also the largest cross-border e-commerce event in China so far, with the largest number of merchants, the widest coverage, and the highest transaction volume.

background

With the rapid development of China's cross-border e-commerce trade, cross-border e-commerce has become a new driving force for the transformation and upgrading of foreign trade, a new channel for innovative development, and a new bridge for the construction of the digital economy. Since the beginning of this year, affected by the COVID-19 epidemic, the global industrial chain and supply chain have been in a dilemma of "fragmentation". In order to solve the development pain points of the difficulty of transformation of traditional foreign trade, the lack of good goods in cross-border e-commerce, and the difficulty of matching in the global market, build an effective platform for industry trade, communication, and information interconnection, promote the digital transformation and upgrading of the traditional foreign trade industry, promote the stabilization and quality improvement of foreign trade, stimulate global trade growth with more efficient and convenient services, and drive the global economic recovery, the China Cross-border E-commerce Fair (Cross-border Fair) will be held at the Fuzhou Straits International Convention and Exhibition Center from March 18 to 20, 2021. The specific situation is as follows:

1. Exhibition Name: China Cross-border E-commerce Fair

2. Exhibition Overview: This exhibition is themed "Linking the entire cross-border basin and building a new e-commerce ecosystem" to create a comprehensive cross-border e-commerce exhibition. The total exhibition area is 63,000 square meters, bringing together more than 2,000 suppliers and more than 150,000 smart new products. It is expected that more than 20,000 cross-border e-commerce buyers will come to purchase.

3. Main Organizer: Foreign Trade Development Bureau of the Ministry of Commerce

Fujian Chamber of Commerce for Import and Export

Organizer: China Cross-border E-commerce Fair Organizing Committee

4. Exhibition time: March 18-20, 2021

5. Exhibition location: Halls 5-8 and 10, Straits International Convention and Exhibition Center, Fuzhou

VI. Exhibitors and Buyers

The main exhibitors are supply chain enterprises in export-oriented characteristic industrial belts (including manufacturing + manufacturers and trading sellers), and the main buyers are Amazon, eBay, AliExpress, Lazada, Google and other world-renowned cross-border e-commerce platforms and cross-border e-commerce sellers.

VII. Exhibition Area Settings

1. Cross-border e-commerce comprehensive pilot zone exhibition area: Display the development status, support policies, innovative projects and other construction achievements of the national cross-border e-commerce comprehensive pilot zones.

(II) Cross-border e-commerce procurement platform exhibition area: Amazon, eBay, AliExpress, Lazada, Google and other world-renowned cross-border e-commerce platforms are invited to participate in the exhibition.

(III) Cross-border e-commerce supply chain product selection exhibition area. Focus on displaying key industry categories such as 3C digital electronics, shoes, clothing, bags, sports and fitness.

1.3C digital electronics: digital entertainment products, audio, power products, auto parts, electronic security, etc.;

2. Home furnishings, kitchenware and daily necessities: kitchenware, household items, gardening supplies, outdoor products, personal care tools, pet supplies, office furniture and indoor furniture, decorative materials, etc.;

3. Toys and maternal and infant products: balls and inflatable toys, baby toys, children's toys, educational/educational toys and games, electronic toys, plush toys, mechanical toys, action toys, riding toys; baby toys, cribs, cradles and baby bedding, baby strollers, baby sets and carriers, baby gift sets, maternity and baby care products, etc.;

4. Shoes, clothing, bags, sports and fitness: sports shoes, children's shoes, sandals and slippers, accessories, glasses, home furnishings, men's and women's clothing, children's clothing, underwear, bags, curtains, home textiles, outdoor fitness clothing, equipment, sports and fitness products, etc.;

5. Hardware tools for gardening and outdoor: gardening tools, gardening and pruning equipment, weeding equipment, irrigation equipment, barbecue equipment, bathroom equipment, building materials, small machinery, pipeline equipment, locks, anti-theft and alarm products, auto repair tools, auto and motorcycle accessories, etc.

6. Gifts, stationery and cultural creations: holiday items, oil paintings and picture frames, interior decorations, DIY products, gift stationery, etc.;

7. Lighting: lighting products, lamps and lanterns, intelligent lighting, festival lighting, etc.;

8. Auto and motorcycle accessories: auto and motorcycle beauty and maintenance, interior accessories, consumable parts, vehicle-mounted electronic products, seat cushions, foot pads, film products, etc.

9. Pet supplies: pet clothing, bedding, grooming and cleaning products, collars, leashes, pet houses, pet food, pet backpacks, toys, food utensils, strollers, training and intelligent products, and hygiene products, etc.

(IV) Cross-border e-commerce industry ecological chain exhibition area. Invite ecological chain service companies such as procurement platforms, logistics and warehousing, finance and insurance, technology software, and talent training to participate in the exhibition.

8. Meeting and activity arrangements

1. “Silk Road E-commerce” Summit Forum. With the theme of “Dialogue with Silk Road E-commerce to Promote Economic and Trade Cooperation”, we will carry out online and offline dialogue and exchange activities between government and enterprises, and organize representatives of embassies and consulates of countries along the Silk Road in China, well-known enterprises, well-known experts, representatives of government departments across the country, international cross-border e-commerce platforms, related supply chain enterprises, and business associations to participate.

(II) China Cross-border E-commerce Industry-Finance Docking Conference and the First China Cross-border E-commerce Financial Capital Forum. Focusing on the theme of "capital support, empowering the cross-border ecosystem, and leading the new trend of the industry", it is planned to invite relevant financial ecosystem institutions such as venture capital institutions, financing institutions, factoring institutions, etc. to participate in the conference. At the same time, cross-border venture capital star companies such as Anker and SheIn will also be invited to discuss the development of capital and cross-border e-commerce industry.

(III) A series of activities to promote the cross-border e-commerce industry belt. Invite enterprises from major cross-border e-commerce supply production areas such as Fujian, Guangdong, Zhejiang, and Jiangsu to conduct a series of promotion activities, focusing on the industry and combining it with the corresponding platform forums to promote the industrialization of digital foreign trade and the digital development of the export industry.

IX. Exhibition Fees

1. Suppliers

Standard booth fee: 9,800 yuan/9 square meters (standard configuration)

Raw space fee: 980 yuan/square meter (minimum order size: 36 square meters)

2. Supply Chain Service Enterprises

Standard booth fee: 12,000 yuan/9 square meters (standard configuration)

Raw space fee: 1,200 yuan/square meter (minimum order size: 36 square meters)